Businesses - all businesses - grow and prosper if they can can find enough customers
to purchase their products or services at a high enough price, and keep their expenses
to a minimum. The Lead Generator - uniquely - can help you with both sides of this
equation. In fact, it's built to do just that: to make you money, and to
save you money.
How does it work? We'll go into detail in a minute, but for now, consider the fact
that every company - no matter how large or small - is simultaneously both a supplier
of products and services, and a buyer of products and services. While normally
you can't get much leverage from your buying power (except, maybe, with a particular
vendor on a particular transaction,) what the Lead Generator does is enable you
to leverage your buying power to increase your sales. Specifically, it leverages
the fact that you buy lots of products and services - to put you in a position
to sell more products and services. But "leveraging your information" (i.e.
getting a greater return on information that you currently possess,) is the key
to how the Lead Generator works.
Keep that in mind, as we'll talk more about it later; and because it's a powerful
concept that will revolutionize the way you sell, and how you run your business.
But first, consider having access to a Web site where:
- All the leads are pre-qualified; that is, the leads are to decision makers who
actually need your products and services, and who want to talk with you about how you can help, and
- Other companies compete for the opportunity to sell to you their products and
services on the basis of lower price, better service and higher quality.
Would that help?
Because that's what the Lead Generator is. And what it provides you with is more
sales and lower costs. So ask yourself: Would having qualified leads help you grow
your sales? Of course it would. Would having multiple vendors compete for your business
on the basis of price, service and quality enable you to lower your costs? Of course
it would. And wouldn't the combination lead to increased profitability? Absolutely!
What would it mean for you if you didn't have to cold call, knock on doors, or advertise?
How would it help if you didn't have so much "waste" in your marketing program?
What if you could get direct access to decision makers who actually wanted to talk
to you? And what if you could spend more time closing business, and less time looking
for it?
At the same time, how would it help if you had access to vendors who were willing
to compete for your business on the basis of price, service and quality? And what
would it mean for you to be able to reduce your costs - and grow your sales at the
same time?
Because that's what the Lead Generator is all about: Increasing your sales, and
lowering your costs - simultaneously.
The Lead Generator, therefore, is more than a lead generation solution. It's a system
for business success.
What more could you want?
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Before we get to specifically how the Lead Generator works, though, let's talk briefly
about what the Lead Generator isn't. To be clear:
- The Lead Generator is NOT a mailing list of companies that may or may not be interested
in your products and services. (There are plenty of those on the market.)
- And the Lead Generator is NOT a directory of suppliers that sell products and
services you may or may not need. (There are plenty of these, too.)
- And the Lead Generator is also NOT a network of people you already know.
- In fact, the Lead Generator is NOT a list of any kind. It is a "lead generation
system" - a process as much as a database.
The Lead Generator is a network of companies (including, hopefully, yours,) that
have (through the access requirements of the system,) said they need specific products
and services - including the ones you sell!. They also have solutions to your
needs. But that's the kind of pre-qualified sales leads, and purchasing opportunities,
you want and need to grow your business.
Deciding to use the Lead Generator is really deciding to adopt a new business process.
In fact, you should view it as a new prospecting habit to be incorporated into your
daily sales job (as well as a new buying habit to be incorporated into your problem-solving
processes). In other words, it's not "once and done" kind of thing. You will want
to come back to the site and work the process - several times a week if you want
to really grow your business. But because this process lets you leverage your buying
power (by giving you access to other companies' information in return for their
getting access to your company's information,) the results can be astounding. And
it is far faster, more effective and less expensive than any other method for generating
new sales, reducing your costs, and maximizing your profitability.
One way some people think about the Lead Generator is to think of it as a "dating
site" for businesses - a site that matches your company's offerings with the needs
of other companies, while it matches other companies' offerings with your needs.
But the way it works is that you simply "trade" access to information about your
company's needs in order to get access to other companies' needs, who you
can then contact in order to affect the sale. But by using the Lead Generator, you
save time and money, while increasing your sales, your market share, and your profitability.
What kind of information would you want to post? To start with, just the basics
like your company description, a list of the products and services your company
sells, and a list of the products and services your company needs or buys. There
are other things your can post, but the key is that the more data you post, the
more leads you'll get.
The Lead Generator then gives you search tools that help you find qualified prospects
who need your products and services, and then contact them through the messaging
sub-system - the "Holy Grail" of sales. After all, isn't that the very definition
of a "qualified sales lead?"
Of course, at the same time, other users are given access to your company's information
so they can try to sell to you, and compete with each other (and your current suppliers)
for the opportunity to sell you the products and services you need. But that just
helps you reduce your costs.
As a result, how can you lose?
And best of all, the Lead Generator is
only $19.95 per month, or $119.95 a year! All you need to do is put in your own information.
And best of all, the Lead Generator costs a fraction of the cost of literally any
alternative - less than the cost of a networking lunch. Less than the cost of a
mailing list. In fact, less than the cost of a cold-call. But in return, we do your
marketing for you, and you get more sales, lower costs, and greater profits!
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To use the Lead Generator you don't have to post anything that isn't public information
already, or information that you wouldn't share with a typical prospect or potential
vendor. Thus, you have to post:
- Your company's name, location, contacts, etc.
- Your Company's Description
- Your Company's Products and Services, and
- Your Company's Needs (or purchasing requirements)
By the way, the Lead Generator uses SIC Codes and NAICS Codes to represent your
Products & Services, and Needs, so it works no matter what you sell. But everything
else is "free-form" text, so it's easy to enter, easy to search, and easy to match.
But that's about all that's required.
But there's also a place for you to run ads, post a blog (like instant PR,) and
post any leads you have for other people. You can also post your company's organization
chart - if you want to be able to see other companies' organization charts.
(Remember, you have to post a type of data if you want to be able to see
that type of data.) And there's even an onboard funnel management system
to help you manage your leads.
Once you're up-and-running, just come back to the site whenever you need to find
new business or buy something, check your messages, and update your data.
Click here for the Quick Start Guide
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While the minimum requirement is to enter your company's description, products &
services, and needs, posting the optional information (e.g. Leads, your Organization
Chart, Blog, etc.,) will enable you to see more data. But you can also insure that
you will get a lot more leads if you recommend the Lead Generator to other users,
since the more users there are, the more leads there are. But, otherwise, that's
all there is to it.
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Since The Lead Generator provides both sales leads and cost savings, personnel that
represent both sides of your company should use the system. That is,
- Someone from sales or marketing should use the system to find qualified
sales leads, and
- Someone from purchasing (CFO, Purchasing Manager, etc.) should use the
system to find multiple vendors who will compete for your business on the basis of price, service and quality.
You automatically get two seat-licenses when you sign up, so it doesn't cost any
more to have two people on the system than one. And since there are so many uses
for the system, don't limit yourself. Your success on the system is only enhanced
by letting your purchasing people use it, and telling other people about it.
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So, why use the Lead Generator? Instead of blindly cold-calling from an unqualified
list, throwing scarce advertising dollars on media that doesn't work, or networking
with salespeople who only want to sell you something, now you can talk to people
whom you know need your products and services, and who want to talk to you about
how you can help them - saving you time and money while increasing your sales and
market share. And instead of spending hours searching for qualified vendors, accepting
limited information on what works, or leaving money on the table, now you can leverage
the information you have, and help your company grow and succeed.
Because that's what The Lead Generator is all about: Your Success!
Register Now!
Have questions? Please click here to ask us.
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