LeadGen.com

Lead Generation

If you sell into the business market, then you know that getting in the door with a qualified prospect is half the battle. Considering the high cost and risk of marketing, it helps to know what works, and how to make it work for you. Otherwise, you're just wasting your time.

At LeadGen.com we have Lead Generation solutions that can get Your prospects' attention. And we can get you in the door with decision makers who need your company's products or services, and who want to talk with you about how you can help.

  • Professional B2B Telemarketing
    The fastest, least expensive, and most effective way to get in the door is through professional B2B telemarketing - good old-fashioned cold calling. The problem, though, is that most call center based telemarketers don't have the right skills. And most good salespeople hate cold calling. At LeadGen.com we'll make the calls for you - using experienced, domestic B2B sales professionals who have an average of 15+ years of experience - and set high-quality appointments with decision makers who need your products or services, and who want to talk with you about how you can help.

  • Executive Appointment-Setting
    Getting in the door with C-Level executives at Fortune 1000 companies is a little like breaking into an exclusive club. There are political issues, incumbent relationships, gatekeepers, and a natural tendency to delegate. But if you really need that high-level entry, we have proven techniques to get you in the door, especially if it's the door to the corner office.

  • Email Marketing
    Email marketing is useless if you don't call the prospect as soon as they open your email. Otherwise, by the time you get to them, they've forgotten all about you. At LeadGen.com, we can make the calls before they've even finished reading your email.

  • PR
    PR is the grandfather of inbound marketing. And you can use it generate high-quality leads if you know where and how to place your content. Without this "secret sauce" though, you're just filling up the bit bucket.

  • Search Engine Optimization
    If you haven't yet figured out that the SEO game is wired, you're the only one. Once you've paid too much for the rankings and traffic, you find out that the clicks are useless. And the only winner was Google. The way to fight back is to control the terms your prospects search on - so you can actually afford to buy them.

  • Getting Specced In
    Getting in early, before your competition even knows there's an opportunity, is the most effective way to control the spec and insure that you get the business. At LeadGen.com we'll get you in the door with the hidden decision influencers - the ones who can wire the job for you, so you can shut out your competition, win the job, and protect your margins.

  • Texting
    Push Notifications are a great technology. But you have to get the prospect to subscribe first - a big hurdle in B2B. But, under the right circumstances, many decision makers will prefer to be contacted by text, particularly if they spend a lot of time on the road. It's a fast, simple and convenient way to keep in touch.

  • Pre-Qualification
    Paring a list of 1,000 suspects down to the hundred who actually need your product is the secret to minimizing your waste and cost-per-lead. At LeadGen.com we'll pre-screen your list by making sure the contacts are correct, that they have an application or need, and that they're actually worth going after.

  • Surveys
    Market research is a great way to understand market needs. So why shouldn't it also be a great way to generate leads? It is. You just have to know how to get the prospect to respond, and then convert the response into an appointment. Call us, and we'll show you how.

  • Nurture Campaigns
    The conventional "drip" campaign is a waste of time and money because the contacts rarely see or read your material. But a Nurture campaign, where the prospect is called periodically, can keep you "top of mind," and make sure you know about it when the prospect is ready to pull the trigger.

  • Social Media
    Despite what you hear, Social Media is NOT a broadcast medium. And so-called "Inbound Marketing" is a fantasy when it comes to B2B. Decision makers simply don't have the time to find your content amid a sea of news and views. At LeadGen.com, however, we know how to use Social Media as a direct marketing tool - the only way to make it work for you.

  • Faxing
    Do people still use fax machines? Surprisingly, many still do - especially older, senior executives who aren't comfortable with technology. And especially their Executive Assistants. If she tells you to fax something, do it!

  • Call Prep
    It's one thing to set an appointment, even a qualified one. But it's another thing to prepare you for the call. You may not like to read call notes, or you may want more background than they normally provide. With Call Prep, we can provide you with as much information as you need, the way you need it. We can even structure the call for you!

  • Inside Sales
    If you prefer to use in-house resources for your next campaign, LeadGen.com has all the tools you need. We can help you plan your campaign, write your scripts, recruit and train your telemarketers, and manage their performance. So you get results, not just activity.

  • Direct Mail
    Everybody bad-mouths snail mail. "It's expensive. And no one has the time to read long letters." But did you know that the most successful marketing programs ever is Publishers ClearingHouse? And why do politicians use it? Because it doesn't work? Anyway, if your competition is parked on LinkedIn, maybe that's the time to hit the post office.

  • Lead Qualification
    If you're like a lot of our clients, you have more "leads" than you know what to do with. Names on a mailing list, business cards, visitors at your trade show booth, and even Webinar attendees. But are these really "qualified sales leads"? In many case, the answer is no. But we can track down the decision makers, uncover their needs, and turn leads into dollars.

The biggest problem in B2B Sales and Marketing today is that the Marketing Department often uses a different definition for a "sales lead" than the Sales Department does. Where the former will count a click, a hit, a name, or an attendee, the latter only want appointments. And "lead scoring" systems only make the problem worse.

At LeadGen.com, we can bridge the divide between Sales and Marketing, and deliver qualified leads - by anyone's definition.

Putting It All Together

Below is a handy flow chart that shows what you have to do in order to put an effective lead generation program together, regardless of the media.



Now, if you want to make it work, call us.