They've Been Lying to You!
There's a reason why Marketing and Sales programs perform so poorly today. And it's not the reason you think.
DID YOU KNOW:
There's a reason why this is happening. And it's not because there's too much cash floating around.
It's because we're being sold a bill-of-goods by the platforms, and by the Marketing industry itself.
The good news is that if you're struggling with Marketing and Sales, at least you're not alone.
And more importantly... THERE IS A SOLUTION
Lead Generation Is All about Closing the Gap
between "Where You Are" and "Where You Want to Be"
What Are Your Goals and Challenges?
For most business owners, the biggest challenge they face is how to develop an effective Marketing or Sales program, or fix a broken one? Because the fact is: Marketing 2.0 is a bust. And Marketing 3.0 is never going to deliver on its promises.
But the time-tested Lead Generation paradigm can help you drive demand on-demand, and - critically - deliver the revenue you need.
In this innovative eBook, you'll learn:
Lead Generation Isn't What You Think It Is
It isn't something you bolt onto a failing marketing program to save it
And it isn't something you do to qualify unqualified leads
It's a strategy that guides your Marketing and Sales programs - so they actually deliver profitable revenue!
Lead Generation is a Powerful Strategy for Acquiring Market Share
The Lead Generation Paradigm
Contrary to popular belief, Lead Generation isn't a band-aid you
can put on a failing Marketing program to stop it from bleeding out.
And it
isn't a way to turn otherwise bad leads into good ones. Lead
Generation is a specific strategy that guides and
controls your Marketing and Sales plans - so they work, and work
together.
The Process
An effective Lead
Generation strategy is built on an understanding of customer needs,
your company's competitive position in the market, and its Value
Proposition in the eyes of its prospects. From there you can create
virtually any Marketing and Sales initiatives - but this
time they're going to work!
Continuous Process Improvement
The
Lead Generation paradigm not only enables you to grow your sales
and market share, but it enables you to take your business to the
next level and beyond - no matter how the competition responds.
Accountability
What makes a Lead Generation
strategy different is that it creates meaningful Accountability. Other approaches
virtually guarantee finger-pointing between Marketing and Sales. But
a Lead Generation strategy insures that everyone sings from the
same sheet of music.
ABOUT THE AUTHOR
Jeff Josephson is the founder and CEO of LeadGen.com, for over 30 years a leader in Marketing and Sales. Jeff and his team have generated over $4 billion in new sales for their clients, through both time-tested and innovative new techniques. This is Jeff's second book, which focuses on the specific steps needed to develop an effective strategy for growing sales, no matter what business you're in.