Read "The Lead Generation Paradigm"
...and Take Your Sales to the Next Level, and Beyond!
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Start Making Your Numbers Today!
There's a reason why most Marketing and Sales programs perform so poorly, and why it's so hard to get ahead.
It's because the system is designed for you to fail.
To learn why it's happening, and how you can beat the odds and make your numbers, read "The Lead Generation Paradigm" from LeadGen.com!
"What's Wrong with Our Sales?!?!"
If your sales aren't where you need them to be, there's a reason. In fact, there's a whole bunch of factors working against you:
- First, the platforms use algorithms that deliberately prevent you from gaining visibility
- Second, the Solutions Providers lie about the ability of their tools to deliver meaningful results
- You're only told about the few successes; never the many failures - giving you false hope
- Employees refuse to be accountable for results
- We've been sold a bill-of-goods by the so-called Marketing experts
- And to top it off, your competitors are dumb - lowering prices when they don't have to
Read "The Lead Generation Paradigm" today! And learn what's happening, and why.
And learn what works, and how to make it work for you!
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Note: At LeadGen.com, we are solution-agnostic - which means we try to be unbiased with our recommendations. Our sole goal is to help our clients achieve success in the market.
Why Read "The Lead Generation Paradigm"?
Based on decades of experience helping thousands of businesses achieve success, "The Lead Generation Paradigm" was written to teach professional Marketers and Salespeople exactly how to design and execute a profitable, efficient and effective go-to-market strategy...
- No matter what you're selling
- No matter who you sell to
- No matter what media you use
- No matter how large or small your business is
- No matter what channels you sell through
- And no matter what your competitive environment is
Read "The Lead Generation Paradigm" so you can meet - and then exceed - your goals for sales, market share and profitability growth today!
Who Should Read "The Lead Generation Paradigm"?
What you gain from "The Lead Generation Paradigm" depends on who you are, and what your role is in Sales or Marketing:
If you're in Marketing, you'll learn how to:
• Get more visibility
• Stimulate more inquiries
• Create more buzz
• Beat the algorithms
• Grow your subscriber base
• Position more effectively
• Unhook your competition
• Generate more leads
• Generate better leads
• And increase your conversion rate
So you can MAXIMIZE YOUR M-ROI!
BE A HERO TO THE SALES TEAM!
And LOCK IN YOUR CAREER GROWTH!
If you're in Sales, you'll learn how to:
• Stimulate more interest
• Uncover more needs
• Create more urgency
• Establish more rapport
• Build more value
• Reduce price pressure
• Beat your competition
• Overcome more objections
• Accelerate the decision process
• Shorten your sell-cycle
• Increase your close/win rate
• And work less and sell more
So you can BEAT QUOTA!
MAKE AS MUCH MONEY AS YOU WANT!
And TAKE YOUR CAREER TO THE NEXT LEVEL!
If you're a BDR, you'll learn how to:
• Make more effective Cold Calls
• Get past gatekeepers and voice mail
• Get more return calls
• Stimulate more interest
• Avoid rejection
• Earn more credibility
• Uncover more compelling needs
• Escalate your contact level
• Increase your conversion rate
• Eliminate no-shows
• And book more appointments
So you can REDUCE YOUR COST/LEAD!
STAND OUT FROM THE CROWD!
And GET THE RESPECT YOU DESERVE!
And if you're a Business Owner or Investor, you'll learn how to:
• Find new market opportunities
• Grow your revenues "on demand"
• Maximize your margins
• Penetrate new markets
• Win a Price War
• Steal market share
• Increase resells and upsells
• Enhance customer satisfaction
• Increase customer retention
• Develop more effective strategies and tactics
• End the finger-pointing
• Create meaningful accountability
• Get better performance from your team
• And close the gap between "where you are" and "where you want to be"
So you can MAXIMIZE YOUR ROI!
TAKE OVER YOUR MARKET!
EXIT WEALTHY!
and RETIRE TO THE BEACH!
Why Do We Focus on "Lead Generation"?
"The Lead Generation Paradigm" is about closing the gap
between "Where You Are" and "Where You Want to Be" when it comes to sales.
Successful sales starts long before you place an ad or pick up the phone. And successful Marketing doesn't end with the first appointment.
That's why "The Lead Generation Paradigm" is about a lot more than just generating leads. And it's why "The Lead Generation Paradigm" is the key to producing more revenue, growing your Market Share, and maximizing your margins!
About the Book
"The Lead Generation Paradigm" is divided into 12 main sections
| Section | Chapter(s) | Pages | Description |
|---|---|---|---|
| 1. Preface | 1 | 9 | The Preface briefly describes the Lead Generation Paradigm. It then discusses how the concept grew out of a series of Sales and Marketing successes that generated over $4,000,000,000 in revenues. |
| 2. Introduction | 2-5 | 58 | The Introduction provides an overview of the challenges facing many businesses that are trying to grow. It then introduces the "Lead Generation Paradigm" and the idea that how to design and execute an effective Cold Call can serve as a model for developing and implementing any more effective marketing or sales strategy. |
| 3. Persuasion | 6 | 60 | This section describes how decisions - particularly purchase decisions - are made, and how to influence them. |
| 4. Building Your Pre-Requisites | 7-8 | 88 | Marketing and Sales programs need to be built on a clear and solid Value Proposition. This section provides detailed instructions on how to articulate an effective Value Proposition from Case Histories, Needs Analyses, Applications Analyses, and EVC Modelling. |
| 5. Program Management | 9 | 65 | This section explains how to set up and manage a Marketing and Sales program that has meaningful accountability built in. |
| 6. Designing Your Cold Call | 10-11 | 42 | This section describes how to spec a Cold Call (or any marketing or sales tactic) so that it will be effective in getting attention, stimulating interest, creating desire, and getting the prospect to take an action designed to move the sales process forward. |
| 7. Questioning Techniques | 12 | 164 | This section goes into detail about how to ask good questions that are designed to uncover needs, build value, increase willingness-to-pay and create urgency. |
| 8. Extra Credit Techniques | 13 | 21 | This section covers topics such as sending information, getting past gatekeepers, overcoming objections, leaving voice mails, and preventing no-shows that support the core lead generation function. |
| 9. Summary, Checkpointing the Revolution | 14-16 | 34 | This section summarizes and reinforces what we've learned so far, contrasting it to methods that typically don't work. |
| 10. Building Your Core Components | 17 | 8 | This section explains how to package the assets created earlier so they can be used in other programs such as Social Media, advertising, Trade Shows, content, SEM, Websites, Direct Mail, PPC, retail, networking, etc. |
| 11. Applications of the Lead Generation Paradigm | 18 | 36 | This section describes how to apply the Lead Generation Paradigm, and the assets created and packaged above, to any Marketing or Sales tactic (e.g. Social Media, advertising, Trade Shows, content, SEM, Websites, Direct Mail, PPC, retail, networking, etc.,) in order to generate Qualified Sales Leads that make through the Sales Funnel quickly, profitably and successfully. |
| 12. Epilog | 19-20 | 6 | This summary ties everything back together, and answers any remaining questions you might have. |
About the Book
"The Lead Generation Paradigm" is divided into 11 main sections
| Section 1: | Introduction |
| Chapters: | 1-4 |
| Pages: | 58 |
| Description: The Introduction provides an overview of the challenges facing many businesses that are trying to grow. It then introduces the "Lead Generation Paradigm" and the idea that how to design and execute an effective Cold Call can serve as a model for developing and implementing any more effective marketing or sales strategy. |
|
| . | |
| Section 2: | Persuasion |
| Chapter: | 5 |
| Pages: | 60 |
| Description: This section describes how decisions - particularly purchase decisions - are made, and how to influence them. |
|
| . | |
| Section 3: | Building Your Pre-Requisites |
| Chapters: | 6-7 |
| Pages: | 88 |
| Description: Marketing and Sales programs need to be built on a clear and solid Value Proposition. This section provides detailed instructions on how to articulate an effective Value Proposition from Case Histories, Needs Analyses, Applications Analyses, and EVC Modelling. |
|
| . | |
| Section 4: | Program Management |
| Chapter: | 8 |
| Pages: | 65 |
| Description: This section explains how to set up and manage a Marketing and Sales program that has meaningful accountability built in. |
|
| . | |
| Section 5: | Designing Your Cold Call |
| Chapters: | 9-10 |
| Pages: | 42 |
| Description: This section describes how to spec a Cold Call (or any marketing or sales tactic) so that it will be effective in getting attention, stimulating interest, creating desire, and getting the prospect to take an action designed to move the sales process forward. |
|
| . | |
| Section 6: | Questioning Techniques |
| Chapter: | 11 |
| Pages: | 164 |
| Description: This section goes into detail about how to ask good questions that are designed to uncover needs, build value, increase willingness-to-pay and create urgency. |
|
| . | |
| Section 7: | Extra Credit Techniques |
| Chapter: | 12 |
| Pages: | 21 |
| Description: This section covers topics such as sending information, getting past gatekeepers, overcoming objections, leaving voice mails, and preventing no-shows that support the core lead generation function. |
|
| . | |
| Section 8: | Summary, Checkpointing the Revolution |
| Chapters: | 13-15 |
| Pages: | 34 |
| Description: This section summarizes and reinforces what we've learned so far, contrasting it to methods that typically don't work. |
|
| . | |
| Section 9: | Building Your Core Components |
| Chapter: | 16 |
| Pages: | 8 |
| Description: This section explains how to package the assets created earlier so they can be used in other programs such as Social Media, advertising, Trade Shows, content, SEM, Websites, Direct Mail, PPC, retail, networking, etc. |
|
| . | |
| Section 10: | Applications of the Lead Generation Paradigm |
| Chapter: | 17 |
| Pages: | 36 |
| Description: This section describes how to apply the Lead Generation Paradigm, and the assets created and packaged above, to any Marketing or Sales tactic (e.g. Social Media, advertising, Trade Shows, content, SEM, Websites, Direct Mail, PPC, retail, networking, etc.,) in order to generate Qualified Sales Leads that make through the Sales Funnel quickly, profitably and successfully. |
|
| . | |
| Section11: | Epilog |
| Chapters: | 18-19 |
| Pages: | 6 |
| Description: This summary ties everything back together, and answers any remaining questions you might have. |
|
The Shortcut to Successful Marketing and Sales
After working with hundreds of businesses, we learned that if you know how to develop and execute and effective cold calling program, one that results in closed sales, you can develop and implement any effective Marketing or Sales program.
But it doesn't happen the way you think it does!
Learn the "The Lead Generation Paradigm", Sell Anything
"The Lead Generation Paradigm" will teach you everything you need to know in order to develop and implement more effective Marketing programs, and execute more effective Sales programs, including:
- How to write an effective script
- How to develop a successful Marketing strategy
- How to design an efficient work plan
- How to get past gatekeepers
- How to reach decision makers
- How to establish rapport and credibility
- How to stimulate initial interest
- How to convert initial interest into true interest
- How to uncover needs and pain points
- How to build value
- How to create urgency
- How to set appointments that stick
- How to overcome objections
- How to manage the decision process
- How to get in the door faster
- How to create more compelling content
- How to turn your CRM into an asset
- How to build a good Sales Funnel
- How to get more revenue from a territory
- How to get prospects to appreciate your value
- How to get prospects to follow-up
- How to accelerate the decision process
- How to generate Qualified Sales Leads
- How to write more effective emails
- How to connect better to prospects
- How to design a more efficient work plan
- How to win a price war
- How to get calls and VMs returned
- How to shorten your Sell Cycle
- How to unhook competition
- How to get prospects to say "yes"
- How to increase upsells and resells
- ...and more.
In other words, "The Lead Generation Paradigm" will teach you everything you need to know in order to design and implement any Marketing program, and successfully sell anything to anybody!
About the "Lead Generation Paradigm"
Lead Generation isn't something you bolt onto a failing marketing program to save it
And it isn't something you do to fix unqualified leads
It's a strategy that guides your Marketing and Sales programs - so they actually deliver profitable revenue!
The Lead Generation Paradigm
Contrary to popular belief, Lead Generation isn't a band-aid you
can put on a failing Marketing program to stop it from bleeding out.
And it
isn't a way to turn otherwise bad leads into good ones. Lead
Generation is a high-level strategy that guides and
controls your Marketing and Sales plans - so they work, work together, and work successfully.
The High-Level View
An effective Lead
Generation strategy is built on an understanding of customer needs,
your company's competitive position in the market, and its Value
Proposition in the eyes of its prospects. From there you can create
virtually any Marketing and Sales initiatives - but this
time they're going to work!
Continuous Process Improvement
The
Lead Generation paradigm not only enables you to grow your sales
and market share, but it enables you to take your business to the
next level and beyond - no matter how the competition responds.
Accountability
One of the many things that makes a "The Lead Generation Paradigm" unique is that it creates meaningful Accountability - especially in Marketing. Other approaches
virtually guarantee finger-pointing between Marketing and Sales. But
a strategy based on "The Lead Generation Paradigm" insures that everyone sings from the
same sheet of music. So you get the results you need, when you need them, at a cost you can afford.
Why Do We Use "Cold Calling" as a Model to Explain "Lead Generation"?
"The Lead Generation Paradigm" uses Cold Calling as an example to show how to develop any effective Marketing or Sales strategy. The reason is that, when it comes to Sales and Marketing, Cold Calling is arguably the most comprehensive and challenging skill to master. We're not talking about "smiling and dialing." We're talking about having the ability get people's attention and stimulate their interest, uncover their needs, and persuade them to buy from you.
The fact is that any Marketing or Sales program requires the ability to interrupt people's day, and quickly establish credibility and rapport with people who are almost always disinterested, and often antagonistic. It requires empathy, tenacity and the ability to ask good questions. And it requires good listening skills, as well as a thorough understanding of the product, its applications, its underlying needs, its market, and its benefits.
Done correctly though, Cold Calling is one of the most effective, and cost-effective, tactics available. And so, if you understand what goes into making a good Cold Call - even if you don't ever make a single call yourself - you can do just about anything else in Marketing or Sales successfully.
And so this book serves two purposes.
- First, if you want to learn how to make more effective Cold Calls or sales calls, "The Lead Generation Paradigm" will teach you everything you need to know in order to do it, and do it well.
- Second, if you want to be able to develop and implement any other marketing or sales program, "The Lead Generation Paradigm" will show you how to adapt the "how to" for making a good cold call to virtually any other Marketing Mix element or Sales tactic you care to use.
In other words, "The Lead Generation Paradigm" contains everything you need to know in order to be successful in Marketing or Sales.
ABOUT THE AUTHOR
Jeff Josephson is the founder and CEO of LeadGen.com, for over 30 years a leader in Marketing and Sales. Jeff and his team have generated over $4 billion in new sales for their clients, through both time-tested and innovative new techniques. This is Jeff's second book, which focuses on the specific steps needed to develop an effective strategy for growing sales, no matter what business you're in.
The Lead Generation Paradigm: How We Generated Over $4,000,000,000 in Sales - and How You Can Too!
Read an excerpt here.
View the Table of Contents here.
Special Bonus!
When you purchase the "The Lead Generation Paradigm" eBook, you also get access to The LeadGen.com Learning Center, which includes:
• A narrated/video version of the eBook
• Proven planning tools and worksheets
• Access to personalized Marketing and Sales training and consulting
• Sales and Marketing Training videos
• ...And More!
So you get the results you're looking for!
Download the eBook
Start Winning Today!
The reviews are in:
"After 30 years of reading every sales improvement book I could find, in one book Jeff Josephson provides techniques and reasoning for asking questions that will not only enrich every salesperson, but every person on this planet who deals with other people. This WILL make you a winner. Yeah... I'm blown away."
- Skip Rowland, Sales Expert
"How can we spend more money with these guys?" - The CFO of a Fortune 100 Company