Hey Siri, Get Lost!

According to Demand Sage’s Research, 41% of adults in the United States use voice search daily. HubSpot, however, uncovered that only 12% of marketers are currently using voice search tactics as part of their strategy. Wait, isn’t it Marketing’s job to know and understand what customers are doing? What about all those customer personas and […]

How to Pester Your Target Audience into Submission

Captured by Statista Consumer Insights: When asked about “Attitudes towards online advertising”, most U.S. respondents said “I am often annoyed by advertising on the internet” as an answer. 39 percent did so in our online survey in 2023. Do you really think the best way to get the attention of your audience is to annoy […]