A Statistic You’ll Want No Part Of!
Nearly 30,000 new products are introduced each year, and 95% of them fail according to Clayton Christensen, a professor at Harvard Business School. But how is it possible that only 5% of new products survive? Most innovations fail because companies introduce products or other solutions without a real need for them. This means literally, there […]
The Trending Digital Marketing Paradigm: Waste Time, Waste Money!
Upland Software has reported that 60% to 70% of B2B content created is never used. In that same research study, they also found that only 35% of B2B marketers have a documented content marketing strategy! What exactly are you paying for again? A well-defined content strategy is essential for preventing a marketing department from creating […]
Breaking News: Majority of New Businesses Blame the Market for Their Failure
According to the Small Business Administration, over 50% of new businesses fail within the first 5 years. What’s the most common reason cited? The market simply doesn’t need their products and services! Does anyone do market research anymore? No matter what business you are in, conducting thorough market research is crucial because it provides valuable […]