Unveiling the Enigma: Measuring Content Marketing ROI in Real Numbers
According to Ben Jacobson of Semrush, Marketers struggle to prove the ROI of content marketing, with only 35% saying they can do so quantitatively — 44% only have qualitative or anecdotal evidence, and 21% can’t show the impact at all. Ah, 21% of marketers have mastered the fine art of making ROI disappear, while the […]
The Content Marketing ROI Paradox
According to Alexandra Rynne, Content Strategy Lead @ LinkedIn Ads, just 4% of marketers measure ROI over a period greater than six months. In fact, 77% of marketers measure ROI in month one of their campaigns! In that same study, 55% of marketers admitted to having a sales cycle longer than three months. So, it […]