The Lead Generation Paradigm

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1            Executive Summary This White Paper is excerpted from the book, “Lead Generation: The Missing Link between Marketing and Sales”, written for business owners and senior management to provide a perspective on the current situation with regard to Sales and Marketing. Watch this on YouTube: https://youtu.be/u6Tc4hH5YS0?si=MCI3MKixATHHOKtN In brief, the analysis describes the concept of “Lead Generation” […]