Read the Definitive Guide to Lead Generation
from the company that invented the term - LeadGen.com

Do you need more sales?

Lead Generation: The Missing Link between Marketing and Sales


Learn How To:

• Penetrate New Markets!
• Generate More and Better Sales Leads!
• Convert More Opportunities!
• And Close More - and More Profitable - Sales!


"Lead Generation: The Missing Link between Marketing and Sales" uses the example of how to design a more effective Cold Call campaign to show you how to develop more effective Marketing and Sales programs no matter what you're selling, how, or to whom.

"Lead Generation" puts decades of training, testing, experience and success with thousands of businesses right at your fingertips.

It explains in detail what works, and how to make it work for you.


Are You Tired of Marketing and Sales Programs that Don't Deliver Profitable Revenues?

  • Are you tired of so-called "solutions" that fail to deliver qualified leads?
  • Are you tired of platforms that won't grant you visibility?
  • Are you tired of Marketing professionals who won't be accountable for sales?
  • Are you tired of having to compete on price?
  • Are you tired of the finger-pointing between Marketing and Sales?

The "Lead Generation Paradigm" Is the Time-Tested Solution

If you're having trouble hitting your sales goals, you're not alone.

  • According to CB Insights, 70% of all PE-funded start-ups failed within 20 months of funding in 2022, losing an average of $1.3M each
  • According to the NY Times, over 3,200 venture-funded businesses failed in 2023, losing over $27 billion
  • And according to the US Dept of Labor, over 20% of all businesses failed in their first year in 2023, and over 50% fail by year 5, the highest rate in 20 years

There are many reasons why so many businesses fail today. But it mainly comes down to this:

Businesses are encouraged by the platforms, the solution providers and the Marketing profession to develop and implement Marketing and Sales programs that are designed to produce profitable revenues for them, not you.

In other words, the game is designed for you to fail.

Business Failure Rate

And it only gets worse from there.

Read "Lead Generation: The Missing Link between Marketing and Sales", and...

  • Learn why your Marketing programs are failing to produce qualified leads - and how to fix the problem.
  • Learn how to create meaningful accountability in your Marketing programs.
  • Learn how to unhook competition
  • Learn how to increase engagement and interest
  • Learn how to control the decision process
  • Learn how to reduce marketing risk
  • Learn how to shorten your Sell-Cycle
  • Learn how to maximize your Sales Margins
  • Learn how to expand your Market Share
  • And how to go from "Where You Are" to "Where You Want to Be" with respect to revenue and profitability

Call LeadGen.com for help. Join the Learning Center. Or just Download the book.



Read the Introduction

View the Table of Contents






What is the "Lead Generation Paradigm"?

Contrary to popular belief, Lead Generation isn't some magical promotional tactic that you can somehow bolt onto a failing marketing program in order to save it.

And it isn't some open-ended process that has to take months to work, only for you to find out too late that it didn't.

Rather, Lead Generation is a high-level go-to-market strategy that guides your Marketing and Sales plans in a way that can enable virtually any business to increase its sales, its market share and its profitability - quickly, cost-effectively and with the lowest possible risk.

The Lead Generation Paradigm

Read the Book,
Grow Your Sales!


Close the Gap

"Lead Generation" Can Help You Close the Gap between "Where You Are" and "Where You Want to Be"!
Download Now!

Why Should You Read "Lead Generation"?

It depends on who you are, and what you do:

If you're in Marketing, you'll learn how to:
• Get more visibility
Stimulate more inquiries
• Create more buzz
• Beat the algorithms
• Grow your subscriber base
• Position more effectively
• Unhook your competition
• Generate more leads
Generate better leads
• And increase your conversion rate
So you can MAXIMIZE YOUR M-ROI!
BE A HERO TO THE SALES TEAM! And LOCK IN YOUR JOB SECURITY!

Download Now!

If you're in Sales, you'll learn how to:
• Stimulate more interest
• Uncover more needs
• Create more urgency
• Establish more rapport
• Build more value
• Reduce price pressure
Beat your competition
• Overcome more objections
• Accelerate the decision process
Shorten your sell-cycle
• Increase your close/win rate
• And work less and sell more
So you can BEAT QUOTA!
MAKE AS MUCH MONEY AS YOU WANT!
And EARN EVERYONE'S RESPECT!

Download Now!

If you're a BDR, you'll learn how to:
Make more effective Cold Calls
• Get past gatekeepers and voice mail
• Get more return calls
• Stimulate more interest
• Avoid rejection
• Earn more credibility
• Uncover more compelling needs
• Escalate your contact level
Increase your conversion rate
• Eliminate no-shows
• And book more appointments
So you can REDUCE YOUR COST/LEAD!
STAND OUT FROM THE CROWD!
And GET THE PROMOTION YOU DESERVE!

Download Now!

And if you're a Business Owner or Investor, you'll learn how to:
• Find new market opportunities
• Grow your revenues "on demand"
• Maximize your margins
• Penetrate new markets
• Win a Price War
Steal market share
• Increase resells and upsells
• Enhance customer satisfaction
• Increase customer retention
• Develop more effective strategies and tactics
End the finger-pointing
• Create meaningful accountability
• Get better performance from your team
• And close the gap between "where you are" and "where you want to be"
So you can MAXIMIZE YOUR ROI!
TAKE THE BUSINESS TO THE NEXT LEVEL!
EXIT WEALTHY!
and RETIRE TO THE BEACH!

Download Now!







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FREE eBook link

Click HERE to download the eBook - FREE!