At LeadGen.com, because we offer every possible solution, plus the decades of experience and expertise needed to employ them effectively, you can save thousands, if not hundreds of thousands, of dollars on your sales and marketing programs, while reducing your risk, and saving months of wasted time and effort. Here's how it plays out:

• WE CAN CREATE A MORE EFFECTIVE GO-TO-MARKET STRATEGY: Setting a sales goal is easy; figuring out how to achieve it is hard. At LeadGen.com we have experts who can design marketing and sales strategies that work, so you get profitable opportunities that ring your cash register.
• WE CAN GENERATE MORE AND BETTER QUALIFIED SALES LEADS: At LeadGen.com we can put you in front of decision makers who need your company's products or services, and who want to talk with you about how you can help - so you have a legitimate chance of making a sale.
• WE CAN IMPROVE YOUR SALES TEAM'S PERFORMANCE: LeadGen.com can recruit, hire, train, structure, coach and motivate your team so they close more sales, and maximize your ROI.
• WE CAN YOU GET A HIGHER CLOSE RATE: We can make sure that more leads convert, and close successfully, so your investment in marketing isn't wasted.
• WE CAN BREAK THROUGH THE CLUTTER: We have tools and techniques that can break through the clutter in the media, so your message is actually heard.
• WE CAN STIMULATE MORE AND STRONGER INTEREST: We can convert "attention" into "interest," so your prospects will actually engage with you.
• WE CAN BRIDGE THE GAP BETWEEN MARKETING AND SALES: The reason Marketing and Sales people argue is because they're working with different definitions of what constitutes a "sales lead." We can reconcile the differences so they're pulling in the same direction.
• WE CAN UNHOOK AND DEFEAT YOUR COMPETITION: We not only make sure you win, but that the other guy loses - because sales is a zero-sum game.
• WE CAN HELP YOU BECOME THE "GO-TO" PROVIDER: We can develop strategies that can make you the default choice in the market, so you can reduce your cost-of-sales, and maximize your margins.
• WE CAN HELP YOU LEVERAGE YOUR RESOURCES: With our "Develop it once, use it everywhere" approach, we can create program elements, such as your Value Proposition, Positioning, Economics and Benefits, that can be used in every phase of your marketing and sales program, so you don't have to re-develop them with every vendor - and so you can save tens of thousands of dollars or more, plus insure their consistency across programs.
• WE CAN PROVIDE YOU WITH PASS-THROUGH SAVINGS: Because we consolidate their marketing, and coordinate their projects, we lower our partners' costs, so we can pass the savings along to you.
• WE CAN GIVE YOU PRACTICAL AND UNBIASED ADVICE: You know the old saying: "If all you have is a hammer, everything looks like a nail." But at LeadGen.com we have dozens of solutions, so you get what you need, not just what your solution provider has on the shelf.
• WE CAN GIVE YOU "ONE THROAT TO CHOKE!": When you use multiple vendors, and an initiative fails, that's when the finger-pointing begins. But with LeadGen.com you get a dedicated Account Manager to oversee all of the work, so you can get a good night's sleep knowing that there's someone out there who really cares whether or not you succeed.
• AND WE CAN GIVE YOU MEANINGFUL ACCOUNTABILITY: Asking your vendor to work on a performance basis courts disaster. At LeadGen.com, we measure our success by your success, so you actually achieve it.

When it comes to your Sales and Marketing program, a "one-stop shop" approach can save you thousands of dollars or more, dramatically reduce your risk of failure, minimize the time it takes to achieve success, and eliminate mountains of headaches and aggravation. Oh, and unlike a multi-vendor approach, it can also get you the results you're looking for.