A company that sold educational curricula and software had developed an extensive network of independent reps to market their products. But as the Great Recession took hold in 2008, the reps turned to the vendor for increased marketing support.
So the vendor turned to us.
Recessions have a way of changing channels of distribution. Budgets get shifted around and priorities change. And people - including decision makers - lose or shift their jobs. So we had to develop a whole new go-to-market strategy, because nothing the company had previously been doing worked any longer.
It took a bit of work, but within three months revenues were projected to exceed their pre-recession levels.