We often get calls from multiple companies that are in the same business asking us for help - which is what happened last week when we heard from two companies in the Augmented Reality business.
As an "arms dealer," we're happy to sell to anyone, as long as their offering is ethical. But we typically won't work with direct competitors at the same time, so our policy is to usually go with whomever pays us first.
Interestingly, both companies have the exact same barriers-to-success. They are both going after the exact same markets. And they both have very similar products.
Where they differ is in management. One team knows how to make a decision, and the other is hesitant.
Guess who's going to win the battle for Market Share?