In our last episode...
An IT client was committed to exhibiting at a major industry trade show because they knew their prospects would be there. But previous traffic was light, and they never got any business from the show. So they called LeadGen.com.
LeadGen.com to the Rescue!
The key to a profitable trade show is to pre-call your prospects, confirm their attendance, and invite them to stop by the booth at a specific time. It's also helpful to find out a little bit about what they're looking for at the show, and to offer an incentive for them to meet.
The first time we did this for the client, we set up 15 meetings, of which 12 took place. And four resulted in new business - each deal worth several hundred thousand dollars.