A LeadGen.com Perspective
As anyone who studied Marketing in college has learned, Ansoff's Marketing Matrix describes the different strategies for growth, depending on whether the products and markets are old or new.
But the world has changed.
And we now have a New Marketing Matrix:
Obsolescence
Today, if you try to sell your old products into your old markets, you quickly find that your product is obsolete - displaced by faster, better and cheaper competitors.
Your best strategy is to appeal to nostalgia.
Irrelevance
If you try to sell your old product into a new market, you quickly find out that your product is irrelevant.
Your best strategy is to beg for an appointment.
Commoditization
If you try to sell your new product into an old market, you quickly find that the cost-of-change is too high.
Your best strategy is to lower your price.
Scamification
If you try to sell your new product into a new market, you quickly find that Google and the other platforms are running a scam.
Your best strategy is to wait until your funding runs out, and then get a new job.
