Unveiling the Enigma: Measuring Content Marketing ROI in Real Numbers

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According to Ben Jacobson of Semrush, Marketers struggle to prove the ROI of content marketing, with only 35% saying they can do so quantitatively — 44% only have qualitative or anecdotal evidence, and 21% can’t show the impact at all. Ah, 21% of marketers have mastered the fine art of making ROI disappear, while the […]

The Content Marketing ROI Paradox

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According to Alexandra Rynne, Content Strategy Lead @ LinkedIn Ads, just 4% of marketers measure ROI over a period greater than six months.  In fact, 77% of marketers measure ROI in month one of their campaigns! In that same study, 55% of marketers admitted to having a sales cycle longer than three months. So, it […]

A Statistic You’ll Want No Part Of!

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Nearly 30,000 new products are introduced each year, and 95% of them fail according to Clayton Christensen, a professor at Harvard Business School. But how is it possible that only 5% of new products survive? Most innovations fail because companies introduce products or other solutions without a real need for them. This means literally, there […]

The Trending Digital Marketing Paradigm: Waste Time, Waste Money!

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Upland Software has reported that 60% to 70% of B2B content created is never used. In that same research study, they also found that only 35% of B2B marketers have a documented content marketing strategy! What exactly are you paying for again? A well-defined content strategy is essential for preventing a marketing department from creating […]

Breaking News: Majority of New Businesses Blame the Market for Their Failure

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According to the Small Business Administration, over 50% of new businesses fail within the first 5 years. What’s the most common reason cited? The market simply doesn’t need their products and services! Does anyone do market research anymore? No matter what business you are in, conducting thorough market research is crucial because it provides valuable […]

Hey Siri, Get Lost!

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According to Demand Sage’s Research, 41% of adults in the United States use voice search daily. HubSpot, however, uncovered that only 12% of marketers are currently using voice search tactics as part of their strategy. Wait, isn’t it Marketing’s job to know and understand what customers are doing? What about all those customer personas and […]

How to Pester Your Target Audience into Submission

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Captured by Statista Consumer Insights: When asked about “Attitudes towards online advertising”, most U.S. respondents said “I am often annoyed by advertising on the internet” as an answer. 39 percent did so in our online survey in 2023. Do you really think the best way to get the attention of your audience is to annoy […]

The Blind Leading the Blind

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According to a recent Springer report, poorly targeted digital marketing campaigns lose $611,000,000 annually in the US. And the #1 reason cited for this horrific number? Poor understanding of the Digital Marketing environment! If marketers fail to understand the needs and wants of your customer, then what exactly are you paying them for? Afterall, who […]

Why 85% of Marketing Statistics Are Just Bad Advice

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For illustrative purposes, here is an example: Marketer: “We were dead right on our predictions 46% percent of the time!” Naïve 7-Year-Old – “So What. Don’t you realize if you had forecasted exactly the opposite, you would have been correct 54% of the time?” The fact is, too many marketers are experts at putting lipstick […]

Why Your Digital Ads Aren’t Performing

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According to Statista Research Department, a study from the second quarter of 2020 on adblocker usage in the United States found that 45 percent of respondents aged 15 to 25 said they used an adblocker. The same was true for 42 percent of respondents between the ages of 26 and 33 and 46 and 55 […]