The Lead Generation Paradigm

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1            Executive Summary This White Paper is excerpted from the book, “Lead Generation: The Missing Link between Marketing and Sales”, written for business owners and senior management to provide a perspective on the current situation with regard to Sales and Marketing. Watch this on YouTube: https://youtu.be/u6Tc4hH5YS0?si=MCI3MKixATHHOKtN In brief, the analysis describes the concept of “Lead Generation” […]

Demystifying “Qualified Sales Leads”: What You Must Grasp

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In today’s business landscape, the term “qualified sales leads” is ubiquitous. However, what’s often presented as such can be misleading – often being a mere mailing list rather than an actual sales lead. This prompts an essential question: How do you navigate these claims and make informed choices to tackle your revenue challenges? Unpacking the […]

Beware of Pay-for-Performance: Unraveling the Illusion

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Imagine a scenario where the allure of a perfect sales solution tempts you – a world where you only pay for successful outcomes, no initial costs, and minimized risk. This seems like a dream come true for obtaining sales leads, right? Welcome to the realm of pay-for-performance, pay-per-lead services, where the promise of ease and […]

Mastering the Art of Selling: Navigating the Fundamentals

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In an era where electronic media reigns supreme and markets are meticulously segmented, the age-old art of selling still stands strong, resilient to the passing trends. Amid the noise and complexity, the fundamentals of sales remain constant, reminding us that success is forged through tried-and-true methods. It’s not about uncovering some elusive new secret weapon […]