Sales and Marketing
Insights

The Lead Generation Paradigm

1            Executive Summary This White Paper is excerpted from the book, “Lead Generation: The Missing Link between Marketing and Sales”, written for business owners and senior management to provide a perspective on the current situation with regard to Sales and Marketing.…
Unveiling the Enigma: Measuring Content Marketing ROI in Real Numbers

Unveiling the Enigma: Measuring Content Marketing ROI in Real Numbers

According to Ben Jacobson of Semrush, Marketers struggle to prove the ROI of content marketing, with only 35% saying they can do so quantitatively — 44% only have qualitative or anecdotal evidence, and 21% can’t show the impact at all.…
The Content Marketing ROI Paradox

The Content Marketing ROI Paradox

According to Alexandra Rynne, Content Strategy Lead @ LinkedIn Ads, just 4% of marketers measure ROI over a period greater than six months.  In fact, 77% of marketers measure ROI in month one of their campaigns! In that same study,…
A Statistic You'll Want No Part Of!

A Statistic You'll Want No Part Of!

Nearly 30,000 new products are introduced each year, and 95% of them fail according to Clayton Christensen, a professor at Harvard Business School. But how is it possible that only 5% of new products survive? Most innovations fail because companies…
The Trending Digital Marketing Paradigm: Waste Time, Waste Money!

The Trending Digital Marketing Paradigm: Waste Time, Waste Money!

Upland Software has reported that 60% to 70% of B2B content created is never used. In that same research study, they also found that only 35% of B2B marketers have a documented content marketing strategy! What exactly are you paying…
Breaking News: Majority of New Businesses Blame the Market for Their Failure

Breaking News: Majority of New Businesses Blame the Market for Their Failure

According to the Small Business Administration, over 50% of new businesses fail within the first 5 years. What’s the most common reason cited? The market simply doesn’t need their products and services! Does anyone do market research anymore? No matter…
Hey Siri, Get Lost!

Hey Siri, Get Lost!

According to Demand Sage’s Research, 41% of adults in the United States use voice search daily. HubSpot, however, uncovered that only 12% of marketers are currently using voice search tactics as part of their strategy. Wait, isn’t it Marketing’s job…
How to Pester Your Target Audience into Submission

How to Pester Your Target Audience into Submission

Captured by Statista Consumer Insights: When asked about “Attitudes towards online advertising”, most U.S. respondents said “I am often annoyed by advertising on the internet” as an answer. 39 percent did so in our online survey in 2023. Do you…
The Blind Leading the Blind

The Blind Leading the Blind

According to a recent Springer report, poorly targeted digital marketing campaigns lose $611,000,000 annually in the US. And the #1 reason cited for this horrific number? Poor understanding of the Digital Marketing environment! If marketers fail to understand the needs…
Why 85% of Marketing Statistics Are Just Bad Advice

Why 85% of Marketing Statistics Are Just Bad Advice

For illustrative purposes, here is an example: Marketer: “We were dead right on our predictions 46% percent of the time!” Naïve 7-Year-Old – “So What. Don’t you realize if you had forecasted exactly the opposite, you would have been correct…
Useful Links