LEAD GENERATION:
THE MISSING LINK BETWEEN
MARKETING AND SALES

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OVER 80% OF CEOs STRUGGLE WITH GENERATING AND CLOSING ENOUGH QUALIFIED SALES LEADS


Given all the options, how do you develop an effective Marketing and Sales program, or fix a broken one? With Marketing 2.0 proving to be a bust, and Marketing 3.0 yet to deliver on its promises, a new Lead Generation strategy can help you drive demand, and deliver the revenue you need.

In this innovative eBook, you'll learn:

  • How We Got Into This Mess

    Why did the Internet's promise of "If you build it, they will come" never work out for most companies? Whatever happened to "57% of the sales process is completed before the prospect ever talks to a salesperson"? (Hint: It was a lie.)

  • The Lead Generation Paradigm

    Contrary to popular belief, Lead Generation isn't a band-aid you can put on a failing Marketing program to make it pay off. And it isn't a way to turn otherwise bad leads into good ones. Lead Generation is a strategy that supercedes and controls your Marketing and Sales plans.

  • The Process

    An effective Lead Generation strategy is built on an understanding of customer needs, your company's position in the market, and its Value Proposition in the eyes of its prospects. From there you can create virtually any Marketing and Sales program - but this time it's going to work!

  • Continuous Process Improvement

    The Lead Generation paradigm not only enables you to grow your sales and market share, but it enables you to take your business to the next level and beyond - no matter how the competition responds.

ABOUT THE AUTHOR

Jeff Josephson is the founder and CEO of LeadGen.com, for over 30 years a leader in Marketing and Sales. Jeff and his team have generated over $3 billion in new sales for their clients, through both time-tested and innovative new techniques. This is Jeff's second book, which focuses on the specific steps needed to develop an effective strategy for growing sales, no matter what business you're in.



Lead Generation:
The Missing Link between Marketing and Sales

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