They've Been Lying to You!

There's a reason why Marketing and Sales programs perform so poorly today. And it's not the reason you think.

By submitting your contact information, you agree that we can store your data and contact you. View our Privacy Policy.

It's because the system is designed for you to fail. Read how in:

A New Paradigm for
Marketing and Sales

  Get Help Now!


  • In 2021, over 70% of Private Equity-funded businesses FAILED due to ineffective Marketing and Sales
  • In 2022, over 20% of all businesses FAILED in their first year
  • In 2022, over 97% of all Internet Marketing initiatives FAILED to deliver their intended results.
  • The 5-year survival rate is the lowest it's ever been.
  • And layoffs are rampant in the tech industry.

There's a reason why this is happening. And it's not because there's too much cash floating around.

It's because we're being sold a bill-of-goods by the platforms, and by the Marketing industry itself.

The good news is that if you're struggling with Marketing and Sales, at least you're not alone.

And more importantly... THERE IS A SOLUTION

Lead Generation Is All about Closing the Gap
between "Where You Are" and "Where You Want to Be"

What Are Your Goals and Challenges?

For most business owners, the biggest challenge they face is how to develop an effective Marketing or Sales program, or fix a broken one? Because the fact is: Marketing 2.0 is a bust. And Marketing 3.0 is never going to deliver on its promises.

But the time-tested Lead Generation paradigm can help you drive demand on-demand, and - critically - deliver the revenue you need.

In this innovative eBook, you'll learn:

  • The Source of the Problem

    Why did the Internet's promise of "If you build it, they will come" never work out for most companies? And whatever happened to "57% of the sales process is completed before the prospect ever talks to a salesperson"? (Hint: It was always a lie.)

  • And How To Get Out Of It

    Solving your Marketing and Sales problems starts with understanding the concept of "competitive positioning", and how to develop a strategy to displace competition in your prospects' minds. But you then also need to know how to execute on that strategy. In this book, you'll learn both.

Lead Generation Isn't What You Think It Is

It isn't something you bolt onto a failing marketing program to save it

And it isn't something you do to qualify unqualified leads

It's a strategy that guides your Marketing and Sales programs - so they actually deliver profitable revenue!

Lead Generation is a Powerful Strategy for Acquiring Market Share

The Lead Generation Paradigm
Contrary to popular belief, Lead Generation isn't a band-aid you can put on a failing Marketing program to stop it from bleeding out. And it isn't a way to turn otherwise bad leads into good ones. Lead Generation is a specific strategy that guides and controls your Marketing and Sales plans - so they work, and work together.

The Process
An effective Lead Generation strategy is built on an understanding of customer needs, your company's competitive position in the market, and its Value Proposition in the eyes of its prospects. From there you can create virtually any Marketing and Sales initiatives - but this time they're going to work!

Continuous Process Improvement
The Lead Generation paradigm not only enables you to grow your sales and market share, but it enables you to take your business to the next level and beyond - no matter how the competition responds.

What makes a Lead Generation strategy different is that it creates meaningful Accountability. Other approaches virtually guarantee finger-pointing between Marketing and Sales. But a Lead Generation strategy insures that everyone sings from the same sheet of music.


Jeff Josephson is the founder and CEO of, for over 30 years a leader in Marketing and Sales. Jeff and his team have generated over $4 billion in new sales for their clients, through both time-tested and innovative new techniques. This is Jeff's second book, which focuses on the specific steps needed to develop an effective strategy for growing sales, no matter what business you're in.

Are you ready to stop the finger-pointing, and start winning?

One of our Sales and Marketing Experts will call you if you provide your contact information above. If you want to provide more detailed input before we talk, click here.

New York, NY • Moorestown, NJ • Reno, NV • Tulsa, OK • Oceanside, CA
866-235-1100 •