The Lead Generation Paradigm
Contrary to popular belief, Lead Generation isn't a band-aid you
can put on a failing Marketing program to stop it from bleeding out.
isn't a way to turn otherwise bad leads into good ones. Lead
Generation is a specific strategy that guides and
controls your Marketing and Sales plans - so they work, and work
An effective Lead
Generation strategy is built on an understanding of customer needs,
your company's competitive position in the market, and its Value
Proposition in the eyes of its prospects. From there you can create
virtually any Marketing and Sales initiatives - but this
time they're going to work!
Continuous Process Improvement
Lead Generation paradigm not only enables you to grow your sales
and market share, but it enables you to take your business to the
next level and beyond - no matter how the competition responds.
What makes a Lead Generation
strategy different is that it creates meaningful Accountability. Other approaches
virtually guarantee finger-pointing between Marketing and Sales. But
a Lead Generation strategy insures that everyone sings from the
same sheet of music.