OVER 80% OF CEOs STRUGGLE WITH GENERATING AND CLOSING ENOUGH QUALIFIED SALES LEADS
Given all the options, how do you develop an effective Marketing and Sales program, or fix a broken one? With Marketing 2.0 proving to be a bust, and Marketing 3.0 yet to deliver on its promises, a new Lead Generation strategy can help you drive demand, and deliver the revenue you need.
In this innovative eBook, you'll learn:
- How We Got Into This Mess
Why did the Internet's promise of "If you build it, they will come" never work out for most companies? Whatever happened to "57% of the sales process is completed before the prospect ever talks to a salesperson"? (Hint: It was a lie.)
- The Lead Generation Paradigm
Contrary to popular belief, Lead Generation isn't a band-aid you can put on a failing Marketing program to make it pay off. And it isn't a way to turn otherwise bad leads into good ones. Lead Generation is a strategy that supercedes and controls your Marketing and Sales plans.
- The Process
An effective Lead Generation strategy is built on an understanding of customer needs, your company's position in the market, and its Value Proposition in the eyes of its prospects. From there you can create virtually any Marketing and Sales program - but this time it's going to work!
- Continuous Process Improvement
The Lead Generation paradigm not only enables you to grow your sales and market share, but it enables you to take your business to the next level and beyond - no matter how the competition responds.