According to Demand Sage’s Research, 41% of adults in the United States use voice search daily.
HubSpot, however, uncovered that only 12% of marketers are currently using voice search tactics as part of their strategy.
Wait, isn’t it Marketing’s job to know and understand what customers are doing? What about all those customer personas and those customer journeys?
It’s not like marketing is supposed to, you know, understand, engage and create relevance with their audience. Let’s just keep those blindfolds on and pretend we’ll make bank by ignoring the preferences of customers!
Above all things marketing, as a business owner you need to make sure your marketing people are staying informed about emerging consumer trends and adapting your marketing strategies with a customer-centric approach based on reliable data.
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