Sales and Marketing
Insights

According to Ben Jacobson of Semrush, Marketers struggle to prove the ROI of content marketing, with only 35% saying they can do so quantitatively — 44% only have qualitative or anecdotal evidence, and 21% can’t show the impact at all.…

According to Alexandra Rynne, Content Strategy Lead @ LinkedIn Ads, just 4% of marketers measure ROI over a period greater than six months.  In fact, 77% of marketers measure ROI in month one of their campaigns! In that same study,…

Nearly 30,000 new products are introduced each year, and 95% of them fail according to Clayton Christensen, a professor at Harvard Business School. But how is it possible that only 5% of new products survive? Most innovations fail because companies…

Upland Software has reported that 60% to 70% of B2B content created is never used. In that same research study, they also found that only 35% of B2B marketers have a documented content marketing strategy! What exactly are you paying…

According to the Small Business Administration, over 50% of new businesses fail within the first 5 years. What’s the most common reason cited? The market simply doesn’t need their products and services! Does anyone do market research anymore? No matter…

According to Demand Sage’s Research, 41% of adults in the United States use voice search daily. HubSpot, however, uncovered that only 12% of marketers are currently using voice search tactics as part of their strategy. Wait, isn’t it Marketing’s job…

Captured by Statista Consumer Insights: When asked about “Attitudes towards online advertising”, most U.S. respondents said “I am often annoyed by advertising on the internet” as an answer. 39 percent did so in our online survey in 2023. Do you…

According to a recent Springer report, poorly targeted digital marketing campaigns lose $611,000,000 annually in the US. And the #1 reason cited for this horrific number? Poor understanding of the Digital Marketing environment! If marketers fail to understand the needs…

For illustrative purposes, here is an example: Marketer: “We were dead right on our predictions 46% percent of the time!” Naïve 7-Year-Old – “So What. Don’t you realize if you had forecasted exactly the opposite, you would have been correct…

According to Statista Research Department, a study from the second quarter of 2020 on adblocker usage in the United States found that 45 percent of respondents aged 15 to 25 said they used an adblocker. The same was true for…