According to a recent Springer report, poorly targeted digital marketing campaigns lose $611,000,000 annually in the US. And the #1 reason cited for this horrific number?
Poor understanding of the Digital Marketing environment!
If marketers fail to understand the needs and wants of your customer, then what exactly are you paying them for?
Afterall, who would have thought that understanding your field of play could save you from flushing hundreds of millions down the marketing drain?
Although crucially important, it’s not enough just to understand your customers. You also need to understand technological advancements, regulatory changes, social, economic, and competitive forces that have external influence over your marketing environment.
Tired of the madness? Contact us below or call us at 866-235-1100