According to Alexandra Rynne, Content Strategy Lead @ LinkedIn Ads, just 4% of marketers measure ROI over a period greater than six months. In fact, 77% of marketers measure ROI in month one of their campaigns!
In that same study, 55% of marketers admitted to having a sales cycle longer than three months.
So, it begs the question: What is being measured?
You can’t accurately gauge ROI on any marketing effort before they play out. At the same time, that does not mean there is nothing to measure. Using good KPIs can help you track stay on track to achieve expected ROI, show progress and validate milestones.
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