Upland Software has reported that 60% to 70% of B2B content created is never used.
In that same research study, they also found that only 35% of B2B marketers have a documented content marketing strategy!
What exactly are you paying for again?
A well-defined content strategy is essential for preventing a marketing department from creating content that goes unused or lacks direction. It helps business owners align their content creation efforts with their overall marketing goals and target audience, ensuring that every piece of content serves a purpose. By establishing a clear content strategy, businesses can prioritize content that resonates with their audience, maximizes resource utilization, and ultimately contributes to a more effective and efficient marketing campaign.
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