According to Ben Jacobson of Semrush, Marketers struggle to prove the ROI of content marketing, with only 35% saying they can do so quantitatively — 44% only have qualitative or anecdotal evidence, and 21% can’t show the impact at all.
Ah, 21% of marketers have mastered the fine art of making ROI disappear, while the rest rely on the mystical powers of anecdotes and feelings to measure success.
To measure content marketing ROI effectively, start by defining clear, quantifiable goals aligned with your business objectives. Utilize tracking tools and analytics to monitor website traffic, lead generation, conversion rates, and customer engagement. Finally, regularly assess the cost of content creation against the revenue generated taking into account the length of your sales cycle, ensuring a positive return on your content marketing investment.
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