Why 85% of Marketing Statistics Are Just Bad Advice

For illustrative purposes, here is an example:

Marketer: “We were dead right on our predictions 46% percent of the time!”

Naïve 7-Year-Old – “So What. Don’t you realize if you had forecasted exactly the opposite, you would have been correct 54% of the time?”

The fact is, too many marketers are experts at putting lipstick on a pig, not putting revenue in your bank!

Instead, what needs to happen here is that businesses need to hold marketing accountable for revenue growth and sales.

Tired of the madness? Contact us below or call us at 866-235-1100.

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