According to Statista Research Department, a study from the second quarter of 2020 on adblocker usage in the United States found that 45 percent of respondents aged 15 to 25 said they used an adblocker. The same was true for 42 percent of respondents between the ages of 26 and 33 and 46 and 55 years.
How does it feel to know nearly ½ of your target audience will never see your ad after spending all that money?
Doesn’t it make much more sense to invest that money into a medium where the majority of your audience has a reasonable chance of at least seeing your message?
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