When it comes to B2B sales, the challenge isn't just knowing who needs your product, it's knowing when they need it, too.
Brute force calling, or calling at the wrong time, can be an even bigger waste of time than not calling at all. And marketing to people who don't need your product now simply wastes money. But calling people who actually need your product, and calling them at the right time, often means you'll be sole-sourced.
With MindReader, it's like fishing in a well-stocked pond.
With MindReader from LeadGen.com, you can focus your scarce resources on only those people who need your solutions now, so you minimize waste and time-to-market, and maximize your revenue and profit.
Theoretically, if you need more sales you can simply hire a bunch of telemarketers, purchase a list of businesses, and cold-call it using brute force. Assuming that, say, 5% of the companies on the list could potentially use your solution, you ought to be able to get a lead for every twenty contacts. So assuming you get to talk to a decision maker every 5 dials, and your dial-rate is the average 10 dials-per-hour for a B2B campaign, you should be able to get a qualified lead for every 10 hours of cold calling.
The problem is, though, that most of these prospects - even the ones you talk to - probably don't need your solution right at the moment you're calling them. Maybe they only buy your type of product once a year, or when their contract with their current vendor renews. Maybe it's circumstantial, and the circumstances aren't right. Or maybe they just don't know they have a need, or your solution is new and unfamiliar. In those cases it could take 20, or 30, or even 100 hours on the phone just to get a single, decent lead. And your cost-of-sales could easily go through the roof.
But what if you could know exactly when these companies actually have a need for your products - so you can call them at that time instead of at the wrong time? Wouldn't that improve your appointment rate? Wouldn't that improve your close rate too? And wouldn't that shorten your sell cycle, and lower your cost-of-sales? Wouldn't it be nice to be able to avoid calling people who didn't have a need at the time you're calling? You wouldn't then have to try to persuade them that they have a need. And wouldn't that save you a lot of effort, time, money, aggravation and dials?
Or what if you're doing email marketing? Wouldn't it be helpful if you could avoid sending emails to people who don't need your product at that moment (so you don't get tagged as a spammer), but instead only send emails to people who are actively looking? Or what if you're doing pay-per-click? Wouldn't it save you a lot of money if you could avoid paying for clicks from tire-kickers?
Or maybe you're doing Search Engine Marketing (SEM) or Inbound Marketing. How many times have you tried to identify a visitor unsuccessfully, or to chase down a visitor only to find that they're not ready to buy? Or worse, to pay for a lead only to find out you're now in a five-way battle to see who can offer the lowest price? Wouldn't it be better to know who's going to look before your competitors do, instead of after?
MindReader from LeadGen.com is a unique data-mining solution that not only identifies prospects who need your products or services, it also tells you when they need them.
In other words, with MindReader you not only get a list of qualified prospects, you get qualified prospects who need your solution now.
Added to your lead generation program, MindReader can dramatically improve the quality of results, while also reducing your cost-per-lead and your cost-of-sales.
Everyone understands what "waste" is in marketing. "Waste" is promoting your products to people who don't need them, or don't buy. And it's the single biggest expense there is, both in marketing and in sales. But no one has had a way to avoid waste - until now. With MindReader, though, you can promote your product or service to just those prospects who need it at the precise moment they need it, and virtually eliminate waste and competition.
With MindReader added to your inbound program you can avoid annoying people, and dulling the impact of your message, because they're not ready to receive your content. With MindReader feeding your direct sales program you can double - or more - the performance of your reps because they're calling at the right time instead of at the wrong time. And with MindReader behind your direct mail program your pieces will be opened, read and responded to. No waste; just results.
MindReader can dramatically improve the performance of virtually any marketing program, as in this example from an actual lead generation campaign:
As you can see, with MindReader you can get the same number of appointments, but for less than half the cost. Or you can double the number of appointments you get in the same amount of time, and still save money. Either way, your ROI goes up. It improves your sales margins. Your salespeople will be happier. And your reputation will improve - even as it helps you raise your prices.
In marketing, like much else in life, timing is everything. Being a day late means being a dollar short. But with MindReader from LeadGen.com you can know exactly who needs your product, exactly when they need it, without having to compete with five other vendors. So you can concentrate your resources on satisfying your customers - and not on paying for marketing you don't need.