B2B Marketing That Works



Services

LeadGen.com offers over 50 different solutions, depending on what your "Missing Link" problem is.




Situation Analysis - Basic

Understanding your goals and objectives, and conducing a basic Situation Analysis to capture a basic understanding of your competitive and market environment, are key to selecting the right strategy, and implementing it effectively. If you fill out the form, our Basic Situation Analysis is FREE! [continue]



Situation Analysis - Comprehensive

Providing a solid foundation for strategy development, a comprehensive Situation Analysis insures that we don't miss any clues about where to find success, or potential pitfalls. [continue]



Case Histories

Did you know that the core of every good marketing program is a set of case histories? As primal as a bedtime story, case histories connect you with prospects and customers. They form the basis for the training, and for uncovering needs and building value, that are the tools of the trade. At LeadGen.com, we can write case histories for you that are compelling and effective, without breaking the bank. [continue]



Sell Sheets

Despite what many so-called sales experts will tell you about the "Send me something" objection, that fact of the matter is that gathering information can be a legitimate step in letting you in the door. (Whether it's a stall or not depends entirely on other factors.) But if you're going to send something, you need to make sure that it does what you need it to do: Accelerate the lead. At LeadGen.com, we know what to send them, and how to turn it into a real sales aid. [continue]



EVC Models

The fact of the matter is that, in B2B, most decisions involve an economic rationale - even if they're not entirely rational. At LeadGen.com, we can build your Economic Value to the Customer (EVC) model that persuades your prospects that buying your product or service will save them money, time, or whatever else you think that matters. [continue]



Social Media Content

There are several challenges to effective Social Media Marketing. The first is to find venues where you can place your content. Unlike in consumer markets, the key is to be sure it's visited by your target customers. The second challenge is to come up with compelling content. If it isn't click-bait, not one will read it. But if it doesn't have an "irresistable offer," it won't convert. At LeadGen.com, we can identify the right media where your material will be seen, create content for you that will get your prospect's attention and interest, and them get them to convert. So all you have to do is handle the inbound leads. [continue]



Scripts

If all you need is a script, we can often write it for you in a matter of days. And it won't be out of a cookbook. It will be personal to your business, because we know how unique you - and your prospects - are. Whether you need a script for your telemarketers, or a talk-track for your outside salespeople, we know how to guide a call that moves the sales process forward, not sideways. [continue]



Cover Letters

One of the most neglected sales aids is the lowly cover note. But if you think about it, you need one for virtually everything you send to the prospect, whether it's a proposal or just a follow-up email. At LeadGen.com, we can create templates for your cover notes that sell for you, so you get more bank for your buck. [continue]



List Sourcing

Everybody wants a better list, and everyone wants good email addresses. But did you know that the best list is also one of the cheapest? And as for email addresses, do you really want to use someone else's old spam list that's just going to bounce? At LeadGen.com, we can source a list for you, or build you a list that's going to be yours, and yours alone - and pay for itself right out of the box. [continue]



Lists

Once we identify a good list source, we can acquire it for you, and upload it to your contact management system - or ours, for a calling program, direct mail, email, or whatever else you need. [continue]



Data Mining

With all the data available on the Internet, and the right tools to mine it, there's no reason to tolerate waste in your marketing program. Data mining can enable you to focus your promotions on companies that explicitly or implicitly need your products and services, and then attach the contact information you need for decision makers. [continue]





Telemarketing Plan - Basic

An effective telemarketing program, even a simple one, doesn't come from a good script. It comes from an understanding of your Value Proposition, and of your market - documented in a Basic Telemarketing Plan. [continue]



Basic B2B Telemarketing

Many relatively simple B2B products and services just need someone who's competent on the phones - someone who's able to pick up the phone, contact a buyer, and find out if the prospect has a need. And if they do, then getting a shot at the business is a simple matter of asking for one. [continue]



Telemarketing Plan - Professional

If you compete in a more complex market, or if your Value Proposition is more complex, you'll need our Professional Telemarketing Plan. In the Professional Plan, we make sure that we can uncover needs, unhook your competition - and the "Do nothing" option - and get you in the door. So you can get a legitimate shot at the business. [continue]



Professional B2B Telemarketing / Lead Generation

The fastest, least expensive and most effective way to get in the door is with professional B2B telemarketing - good old-fashioned cold calling. But while most call-center based telemarketers don't have professional-level skills, and most salespeople just hate cold calling, at LeadGen.com we can do it all. We utilize only experienced, domestic B2B sales professionals who have an average of more than 15 years of B2B sales experience, and training in the most effective techniques available. And we can set high-quality, confirmed appointments with decision makers who need your products or services, and who want to talk with you about how you can help - so your opportunities are tee'd up and ready to go. [continue]



Telemarketing Plan - EAS

Getting in at high levels requires not only an understanding of your value proposition, it also requires that you understand the buyer's environment - even if they don't yet know they're buyers. In developing a plan for an Executive Appointment-Setting campaign, we make sure that the politics don't get in the way, and nothing else does, either. [continue]



Executive Appointment-Setting

Getting in the door with C-Level executives at large companies is a little like getting asked to join an exclusive club. There are political issues, incumbent relationships, gatekeepers, and a natural tendency to delegate. But if you really need that high-level entry, we have proven techniques to get you in the door, especially if it's the door to the corner office. [continue]



Getting Specced In

Getting in early, before your competition even knows there's an opportunity, is the most effective way to control the spec and insure that you get the business. At LeadGen.com we'll get you in the door with the hidden decision influencers like engineers and architects - the ones who can wire the job for you, so you can shut out your competition, win the job, and protect your margins. [continue]



Pre-Qualification Programs

Paring a list of 2,000 suspects down to the hundred who actually need your product is the secret to minimizing your waste and cost-per-lead. At LeadGen.com we'll pre-screen your list by making sure the contacts are correct, that they have an application or need, and that they're actually worth going after. So you can conserve your fire-power for where it's needed: getting in the door, and closing the sale. [continue]



Nurture Campaigns

Most people eventually find out that the conventional "drip" campaign is a waste of time and money. Contacts rarely see or read your material, as they become immunized to your message. But a Nurture campaign, where we call your prospects periodically - and actually engage with them - can keep you "top of mind," and make sure you know about it when the prospect is ready to pull the trigger. [continue]



Appointment-Setting Programs

If you have a stack of "leads," and you don't know if they're any good or not, call us. We can confirm the contact information, make sure there's a qualifying need or uncover one, determine their ability to pay, and book the appointment with prospects who are truly worth meeting. A lead qualification program from LeadGen.com can keep your salespeople on the street, and prevent them from chasing leads that aren't worth their time. [continue]



Trade Show Pre-Calls and Follow-Ups

Whether you're exhibiting at a trade show, or just attending, what you do both before and after the show matters much more than what you do at the show. If you're exhibiting, it's critical to call all your prospects before the show. And don't just invite them to your booth; tell them that you'll have a special gift for them. (Chocolate is ideal.) And after the show, be sure to call everyone who stopped by your booth. Studies show that 96% of trade show leads are never followed up! [continue]



Telesales

If you have a product that can be sold over the phone in one or two calls, Telesales is the way to go. At LeadGen.com, we have Telesales professionals who can find your buyers, uncover their needs, prove your value, close the sale and process the order. All you have to do is support your new customers. [continue]



Monthly Lead Generation Package

In some cases, the characteristics of the market are such that one tactic, say, telemarketing, may not be enough to prime the pump. You may need several components, including the development of case histories or sell sheets, extra strategy development, list acquisition, collateral material, email, send-out and follow-up elements to be developed and tested. The monthly lead generation package allows up to be more flexible in terms of what solutions we bring to bear in developing an effective campaign, within your fixed budget. [continue]





Discount

This discount is provided to only our favorite clients!



Funding

You may have the greatest idea in the world, but if you don't have the cash to promote it, nobody's going to hear about it. So nobody's going to buy it. At LeadGen.com, however, we can help you find funding solutions who understand your market, and what you're trying to do. And if the fit is right, they'll be willing to invest. [continue]



Pay-per-Lead Management

If you're going to insist on implementing a pay-per-lead program, then you need an objective third party to manage it for you. LeadGen.com can manage your pay-per-lead program, letting you minimize your risk and up-front costs, and maximize your potential ROI. In addition to finding you qualified PPL telemarketers, LeadGen.com can act as the objective "referee" to determine when the leads are qualified to be paid from escrow, so you get what you pay for. [continue]





Web Site Development - Good

Setting up an effective B2B Web site isn't a matter of esthetics, or even functionality. It's a matter of content. The fact is that any Web designer can create a pleasing site, and get you lots of complements. And any developer can add lots of buttons and functions, to make navigation a breeze. But if you want your Web site to convert visitors into customers - which is the whole point - then you need to know what will drive engagement, and convert visitors to buyers. At LeadGen.com, we know how to build a web site that engages visitors, and turn the sound of a mouse button clicking into the sound of a cash register ringing. [continue]



Web Site Development - Better

When you start to get more sophisticated, you start to have a better impact. You engage more with your prospects, and you give them what they want without them even knowing it. Web sites like this take a little more thought and design, but they give you better results in return. [continue]



Web Site Development - Best

If you want to blow away your competition, then you need more than just a Web site. You need mobile apps to go along with it - so you can engage with your prospects wherever they go. At LeadGen.com, we have the skills and talent - on staff and on-call - who can enable you to dominate your space. [continue]



Email Marketing

Email marketing is useless if you don't call the prospect as soon as they open your email. Otherwise, by the time you get to them, they've forgotten all about you. At LeadGen.com, we can create a list, design an effective email, send it out, and call the prospect before he's even finished reading it - so you catch him at the right time, and in the right frame of mind. [continue]



Direct Mail

Everybody bad-mouths snail mail. "It's expensive. And no one has the time to read long letters," they say. But did you know that one of the most successful marketing program ever is Publishers ClearingHouse? And why do politicians use it? Because it doesn't work? Our view is, if your competition is parked on LinkedIn, maybe that's the time to hit the post office. At LeadGen.com, we can create letters and send-outs that will be opened, read, and even studied - so that when you show up for the call, the prospect is ready to buy. [continue]



Social Media Marketing

Despite what you may read, Social Media is NOT a broadcast medium. And so-called "Inbound Marketing" is a fantasy when it comes to B2B. Decision makers simply don't have the time to find your content amid a sea of news and views. At LeadGen.com, however, we use Social Media as a direct marketing tool. That means we find your prospects where they "hang out" online, and engage with them on topics that are important to them - the only way to make it work. [continue]



Search Engine Optimization

For some businesses, Search Engine Optimization is a must, while for other businesses, it's a waste of time and money. At LeadGen.com, we can help you determine whether it's worth doing or not. And if it's worth doing, we can get it done in the fastest, most cost-efficient way possible. [continue]



Faxing and Texting

Do people still use fax machines? Surprisingly, many still do - especially older, senior executives who aren't comfortable with technology. And especially their Executive Assistants. So if she tells us to fax something, we do it. And if the prospect would rather get a text, we can do that, too. Because the customer is always right, even when he's wrong. [continue]



Surveys and Questionnaires

Market research is a great way to understand your market's needs. So why shouldn't it also be a great way to generate leads - the best of which have a "need" at their core? At LeadGen.com we use market research to uncover the needs that drive the lead, find hidden decision makers, and suss out the value that drives the sale. And just for fun, we'll use it to get you the appointment, too. [continue]



Publicity/PR

Getting an article published about your product or business won't necessarily generate qualified sales leads. But it can enhance your credibility, while potentially boosting your page rank by driving links. At LeadGen.com, we can write the articles, identify appropriate media, contact the editors and pitch your story - so you get the coverage and visibility you need. [continue]





Sales Recruiting

Recruiting and selection are critical to building a successful sales team. But you have to know what to look for. Otherwise you're not only wasting your time and money, you're wasting opportunity, too. At LeadGen.com, we start by understanding your "Ideal Sales Responses" - behaviors that your ideal sales rep should exhibit in the field. We then build those responses into a screening test that's given to every candidate, so we don't interview candidates who don't fit. We then screen for Metrics, Experience and Training (METs) among those who pass, because past performance is a good indicator of future performance in sales. Only then do we interview the candidate (we prefer not to check references because they're too easy to wire, but we'll do it if required), and on-board the ones you like. And we guarantee our placements with a one-time replacement, no questions asked, within six months. [continue]



Telemarketer Recruiting

Finding the right telemarketer for your business takes more than just running an ad on Monster or Craigslist. The fact is that anyone can dial the telephone. But do you know how to tell if the person can actually get past gatekeepers, uncover needs, and persuade a decision maker to give your salesperson some of his precious time? At LeadGen.com, we know what to look for, and how to find the talent you need. [continue]



Sales Coaching

For a typical Sales Manager, coaching should take anywhere from 25% - 50% of his (or her) time, depending on the make-up of the team. (Less effective teams require more coaching.) At LeadGen.com, we can coach your team, and teach your Sales Managers how to do it right, too. We can also provide you with developmental feedback, and the remedial resources it takes to turn your average performers into stars! [continue]



Sales Planning and Execution

It's in the sales planning and execution that the rubber meets the road. That is, if you have a marketing program that generates qualified sales leads, then you need a sales team that knows how to close, and close for a profit. At LeadGen.com we can make sure your sales team does what you need them to do by making sure your Sales Process does what it needs to do. [continue]



Strategic Planning

A level higher than a Sales Plan, a Strategic Plan is designed to identify new market opportunities to pursue, and develop a strategy for tapping them. It therefore may include market research, new product development, building out new sales teams and marketing functions, as well as the acquisition of other resources, to achieve your growth goals. At LeadGen.com, though, we literally wrote the book on how to identify new market opportunities, and how to tap them - so you can see over the horizon and take your business in a successful new direction. [continue]



Channel Management

If you work with channel partners, then you also need to develop a formal channel management program. A good program starts with establishing criteria for partner selection and de-selection. It addresses the lead generation challenge, and it especially doesn't assume that channel partners will take care of it. It plans joint marketing activities, and makes sure that their sales plan is specifically aligned with yours. And it puts in place a performance analysis that includes access to your partners' POS system so you can know how you're actually doing. [continue]



Channel Partners

Finding the right channel partners means more than finding someone who's already into the accounts you want to target. The best ones will take you into new accounts. At LeadGen.com, we can build you a channel that's going to perform, not just take 35% off the top. [continue]





Entry-Level Teleprospectors

For simple campaigns, hiring an entry-level teleprospector is a great way to get the word out, and drum up new business. For many small businesses like commercial contractors, service businesses and distibutors, or when the buyer is a Purchasing Manager or Office Manager, an entry-level teleprospector with solid skills and training can find you tons of new business faster and less expensively than advertising, the local expo, or even networking. At LeadGen.com, we can help you find trained and pre-screened teleprospectors to work in your office, or remotely, so you can grow your business today! [continue]



Lead Generation Specialists

For most B2B campaigns where the prospect is a business owner, director or department manager, and the decision to buy hinges on your ability to uncover needs and find applications, you need an experienced Lead Generation Specialist who knows how to get a mobile prospect on the phone, and engage them in a conversation about their goals and challenges. Whether you're an IT company or a manufacturer, at LeadGen.com we can help you find Lead Generation Specialists, to work locally or remotely, who have the skills, training and experience in your industry that it takes to get the job done, and who can take your business to the next level. [continue]



Business Development Professionals

If you're prospecting to C-Level executives at the Fortune 2000, you need someone on the phones who has first-rate sales skills, and real-world business experience that enables them to talk peer-to-peer to a busy executive with millions at stake. Whether you're selling a six-figure consulting engagement or a multi-million dollar factory, at LeadGen.com we can recruit with highly-trained and experienced professionals who know how to get past gatekeepers, stimulate interest, uncover his pain, and persuade a C-Level decision maker to give you thirty minutes of his time - so you can make your pitch, and get the sale. [continue]



Field Sales Representatives

When you need to put someone in the field, whether they're local or remote, do you really know what to look for? At LeadGen.com, we can find sales producers for you who know what they're doing, and who'll bring home the goods. [continue]



Sales Managers

You don't learn how to lead a sales team by selling - any more than you learn how to teach by being a student. At LeadGen.com, we can help you find a Sales Manager who'll lead your team to victory - and beyond. [continue]



Marketing Managers

These days, anyone who took a communications course in college can offer themselves up as a Marketing Manager. But just because you know how post to Twitter and LinkedIn doesn't mean you know anything about B2B marketing. At LeadGen.com, we can deliver someone who knows the difference between promotion and results. [continue]



Job Modeling/Candidate Test Development

Pre-screening candidates for your sales or telemarketing positions by looking for a skills match to your needs is crucial to finding the right candidates, and not wasting time in the process. At LeadGen.com, we can determine precisely what skills you need, and develop a customized test that can be used to eliminate unqualified candidates - so you save time and money, and avoid bad hires. [continue]



Candidate Testing

When it comes to hiring a telemarketer or salesperson, do you know what to look for? Consider that less than 5% of candidates are actually capable of making an effective prospecting call. How do you avoid interviewing, or even reading the resumes of, the 95% of the candidates who you shouldn't hire? Let us test your candidates, and save you the risk of making a costly mistake. [continue]





Strategy Analysis

Are your company's products or services positioned correctly? Are you going after the right market, with the right strategy? And is what you're doing going to be profitable? At LeadGen.com, we know the right questions to ask, and how to get the right answers. [continue]



Primary Market Research

Every business strategy begins with market research, whether it's a formal survey or just a survey of the ideas in your head. At LeadGen.com, we can help validate a good idea, or justify a multi-million dollar investment, with secondary or primary research that fits with your budget, and your need. [continue]



Competitive Analysis

If you don't have a patent (and sometimes even if you do,) then you have competitors who are trying to steal your market share. And if you don't know who they are, and what they're trying to do to beat you, then your only option will be to lower your price. Do you want to fix the problem? [continue]



Secondary Market Research

Most people think market research is expensive. But guessing is riskier, and failure is even more expensive. A little secondary market research can tell you who exactly needs your products or services, what their needs are, and what they're willing to pay. At LeadGen.com, we can show you what products are needed, and how to unhook your competition - the ultimate key to success in a slow-growth market. [continue]



Strategic Market Planning

We literally "wrote the book" on Strategic Market Planning, the secret to both getting out of trouble, and to long term success. By integrating Market Segmentation, Target Marketing and Application Development, Strategic Market Planning can enable you to identify new product opportunities, penetrate new markets, and dramatically increase your market share - which leads directly, of course, to long term profitability. [continue]



Business Plans

Getting funding, whether from internal sources or the venture world, requires that you present your ideas clearly and convincingly. At LeadGen.com, we can help you put your business plan together, and help you sell it, so your idea can become a reality. [continue]



Marketing Plans

If you need a new marketing strategy, you've come to the right place. We can develop a coordinated plan for attacking your market, unhooking your competition, and cranking up your market share. We can conduct any market research that's needed, too, and design a program that's actually going to work - and you can implement to your heart's content. [continue]



Marketing Consulting

Almost by definition, success in business is a moving target. You hit your numbers, and the next year they raise the bar. At LeadGen.com we can work with you and your team in a short, intermediate or long term consulting role to provide the guidance you need, when you need it. [continue]



List Research and Clean-Up

Most lists aren't worth the paper they're no longer printed on. Contact information is almost always out-of-date, and lists never tell you who the real decision maker is. Pre-qualifying a general business list always saves money, and time. At LeadGen.com we can research a qualified list for you, so you can minimize your waste, and maximize your sales. [continue]



Sales/Territory Plans

Organizing your sales force and developing a Sales Plan can often mean the difference between "good" and "great." Why? Because if something is working, it can always work better if you put a little thought into it. And if it isn't working, putting a little thought into it is your only choice. [continue]



Part-Time Sales Management

If you can't afford a full-time Sales Manager or VP of Sales/Marketing, but you need the expertise and leadership, LeadGen.com can guide your team remotely, on a part-time basis, so you get the performance you need - before you can afford it. [continue]



Modeling and Risk Analysis

Every business has a business plan, even if it's just in your head. The problem with most business plans, though, is in the assumptions. Being wrong about response rates, close rates and market size can doom even the most thorough implementations. At LeadGen.com we can help you create a simple risk-sensitive plan that can keep you from making those big, and sometimes fatal mistakes. [continue]





ZoomCalls Hosted Cloud-Based Virtual Office PBX

ZoomCalls provides Business VoIP telephone service specially designed to support professional B2B outbound teleprospecting programs in growth-oriented businesses. ZoomCalls provides a full feature set including chat, call transfer, call monitoring, follow-me and more, for one low price. No add-ons needed, high quality service and support, and no surprises.



Cricket Pro Click Dialer

The Cricket Pro Click Dialer is an app for your computer that lets you dial any telephone number on your screen just by clicking on it. It works with any CRM system, including SalesForce, LeadMaster - or even with non-CRM programs. Speed up your dialing with Cricket Pro Click Dialer.



Koala Cloud Call Center Software

Koala is a full-featured, cloud-based CRM system that lets your agents manage accounts from anywhere in the world. With full opportunity management, lead nurturing, email and calendar features, Koala integrates seamlessly with VoIP systems like ZoomCalls, so you can spend your time making sales, not looking for leads.



Dolphin High Speed Dialer and Contact Manager

Dolphin is a high-speed dialer/contact manager that includes central dialing lists, real time reporting, silent monitoring and Whisper Coaching from anywhere in the world.



SendBlaster Bulk Email Sender

SendBlaster is the best bulk email software to manage your mailing lists and set up email marketing campaigns in few easy steps. SendBlaster combines into one product the practicality of a mass email software with the flexibility of a bulk email web service. On the one hand you create newsletters and manage lists directly on your desktop: on the other you get a cloud email tracking service to handle reporting and improve your email campaigns.



TurboSMTP Mail Server

TurboSMTP is the perfect SMTP service for anyone looking to send emails more efficiently and with better results. TurboSMTP allows you to check accuracy - and in real-time - if and when the recipients have opened your emails or clicked on your links - an essential feature for any email campaign.



Custom Software Development

Whether you need an upgraded Web site, an eCommerce page, or CRM integration, you have to ask yourself: Which is better? Having a developer who knows how to code, or a developer who knows how to code - but also understands your sales or marketing challenges? Programmers are easy to find. With LeadGen.com, you get a team that actally understands sales and marketing - so you get what you want, not just what you can describe to the the developer.



eTrigue DemandCenter

Technology and processes which transform the way marketers identify and engage prospective buyers through targeted outbound and inbound marketing. By increasing the ability to build and deliver targeted campaigns, the solutions, used properly, have been shown to accelerate buying cycles and improve conversion rates from inquiries to qualified opportunities, and ultimately to closed business. [continue]





Cold Calling I

What you say in the first 15 seconds on the phone with a prospect will determine whether you get to spend the next three minutes trying to uncover needs, and land the appointment. This course discusses the dozens of factors that go into making an effective call opening that's going to get the prospect to want to listen to what you have to say. [continue]



Cold Calling II

OK, so the prospect hasn't hung up on you. Now what do you do? In this course we focus on the portion of the call where you probe for needs, and try to get the prospect to want to dig deeper. Oh, and by the way, you only have three minutes to get it done. Starting now. [continue]



Cold Calling III

Once you know how to get the prospect on the phone, and get him to actually want to stay on the phone, the fun really begins. This course deals with call strategy, objections handling, put-offs, closing and more. So you don't get strung along, but become the master of your fate. [continue]



The Most Powerful Weapon in Your Marketing Arsenal

Being able to make an effective cold call isn't hard. You just have to know what you're doing. Of course, understanding how to get a prospect's attention, how to get past gatekeepers, and how to stimulate their interest aren't simple. But "The Most Powerful Weapon in Your Marketing Arsenal" has it all - everything you need to know in order to get in the door, so you can win more sales. [continue]



FREE Marketing Course!

This Wharton course will teach the fundamentals of marketing by getting to the root of customer decision making. The course will focus on branding strategies, customer centricity and new market entry. [continue]



Sales Training

Whether you need to start from scratch, or just need to brush on on your techniques, LeadGen.com has a full curriculum of sales training courses that get you where you want to be, right from the comfort of your desk. And we're adding more courses all the time. [continue]



LeadGen.com
Moorestown, NJ • New York, NY • Reno, NV
866-235-1100 • Sales@LeadGen.com

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