Developing an Effective Go-to-Market Strategy

The following videos explain how to use the Go-to-Market Tools using a live-case example.

Note: You may view this video series without being a subscriber; but you must be a subscriber, or have purchased the eBook, to use the Go-to-Market Tools.

Part 1: Why You Need a Go-to-Market Strategy

Part 1 discusses the historically high failure rate of businesses today.

Part 2: What's Wrong with the Conventional Wisdom?

Part 2 discusses some of the reasons why businesses fail today so often, and why they fail so surprisingly and catastrophically.

Part 3: Solving the Business Failure Problem

Part 3 talks about the importance of focusing on market needs, instead of demographics and media channels, when you build your Go-to-Market Strategy.

Part 4: AIDA

Part 4 provides and overview of the theoretical basis of Market Opportunity Development, and the framework for developing an effective Go-to-Market strategy.

Part 5: Example Cases

Part 5 illustrates how to use the Go-to-Market planning tools, starting with a live example showing how to write a good Case History or Application Description.

Part 6: Needs Analysis

Part 6 details how to base your Go-to-Market on Market Needs instead of some Ideal Customer Profile.

Part 7: Competitive Analysis

Part 7 explains how to incorporate a Competitive Analysis, and do your scripting and content creation, so they are effective in stimulating interest.

Part 8: Creating Your Go-to-Market Strategy

Part 8 shows how to build out your Go-to-Market strategy based on the components built earlier.

Part 9: Building Out Your Tactics

Part 9 shows how to translate your Go-to-Market strategy into implementable and accountable tactics.

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