LEARNING CENTER
Marketing and Sales: Strategy, Solutions, Results
Are You tired of playing a game you can’t win?
You’re not alone. The platforms are out to get you. The marketing solution providers are running a scam.
And even your employees have their own agenda. But there is an answer.
Did you know that:
According to CB Insights, over 70% of all PE-funded start-ups failed within 20 months of funding in 2022, losing an average of $1.3M. And according to the 12/7/23 edition of The New York Times, over 3,200 venture funded businesses failed in 2023, losing over $27 billion in invested capital.
According to the US Bureau of Labor Statistics, over 20% of new businesses fail in their first two years, and 45% fail in the first five years – a trend that has been accelerating since 2022.
And in 2023 the 5-year survival rate for businesses dropped to below 50% for the first time..
And the problem is only getting worse.
But there is something you can do about it:
Working with hundreds of businesses over the last 40 years, and speaking with thousands of owners, investors and solution providers, it’s become clear, particularly lately, that most businesses fail because they’re ineffective at marketing and sales. And most are ineffective at marketing and sales because they’ve been pushed into a model – one that’s been promoted enthusiastically by the digital platforms and the marketing profession itself – that, in most cases, simply cannot work.
To learn more about the problem:
Close the Gap
WHY LEADGEN.COM
Is there a gap between where you are and where you want to be?
Are you frustrated with marketing programs that don’t generate sales leads that actually close? Are you annoyed because your marketing investment never quite pays off? Or are you simply tired of the finger-pointing between Marketing and Sales, and worried that you’re missing out on your share of a growing market?
We understand the problem – of spending time, effort and money on marketing programs, and not getting the results you need. But if you’ve been burned before, and you’re looking for solutions that actually grow your sales, you’ve come to the right place.
LeadGen.com is committed to driving meaningful sales outcomes and maximizing your return on investment.
At LeadGen.com, we can help you close the gap between “where you are” and “where you want to be”.
If you want to close the gap:
The point of Marketing is Sales, not hits or clicks. Business owners understand this more clearly than 99% of all so-called “Marketing professionals.” And we understand it, too. That’s why, at LeadGen.com, we’re not married to any particular marketing tool or tactic. Instead, we only do what’s appropriate for the situation, and what’s going to work. Because the whole point of Marketing is SALES.
Lots of people talk about “lead gen,” but there’s only one LeadGen.com!
At LeadGen.com:
You get revenue, not just activity
With most Marketing firms, activity – or, at best, generating leads is the point. At LeadGen.com however, our whole process is designed to produce revenue.
You get dozens of solutions, in one place
No single solution can solve every Sales or Marketing problem, so we partner with dozens of innovative providers who work as a team to solve your problem, and help you achieve your goals.
You save time and money
With LeadGen.com you don’t have to look all over creation to find the right answer – everything you need is right at your fingertips. And you don’t have to pay to re-educate your vendors about your business each time you sign up a new one.
You get unbiased advice
Since we offer every possible solution, we’re unbiased as to what we recommend. So you get what you need, not just what happens to be on or shelf.
You get meaningful accountability
In Marketing, the only KPI that really matters is the Expected Value of your Funnel; just like in Sales, where it’s Revenue. And that’s how we measure success.
You get experience and expertise
Our team members have decades of experience solving real Sales and Marketing problems, so you don’t have to learn the hard way.
You get one throat to choke
By providing you with a single-point-of-contact, LeadGen.com eliminates the finger-pointing between Marketing and Sales – so you can worry less, and celebrate more.
You won’t get burned again
We know what you’ve been through – “Trial and Error Marketing” or worse. But that’s why we built LeadGen.com – to help you get from “where you are” to “where you want to be” – without getting burned in the process.
+30
Years in business
and counting
+600
Average clients sales
growth
+8,000
Marketing and sales
campaigns
+15,000
Sales and marketing professionals trained
A Real Partnership
WHO WE ARE
Sales and marketing experts dedicated to your success.
We are a full-service Marketing and Sales Support Consulting firm with a 30-year track record of delivering successful sales growth to clients in a broad range of industries and markets.
An experienced team with expertise in both Marketing and Sales A solid process with a track record of delivering success in virtually every industry Infrastructure that scales to meet your needs and goals People who care about your success
If all you have is a hammer, everything looks like a nail.
Solution Agnostic
If you ask a web developer how to solve your Marketing problem, they’re going to tell you that you need a new website. And if you ask an SEO firm for help making your sales numbers, they’ll tell you that you need to buy their SEO services. This is because, when it comes to Marketing and Sales, the answer you get almost always depends on whom you ask.
That doesn’t mean it’s the right answer. It’s just the answer they have. And it’s not likely to work.
At LeadGen.com, however, we have over 80 different solutions with decades of experience solving virtually every Marketing and Sales problem known to man. So, you get the results you need, instead of just the solutions they have available.
Grow Your Business
WHAT WE DO
We help you grow your revenue, profitability, and market share.
As the “One-Stop Shop for All Your Sales and Marketing Needs” LeadGen.com provides everything you need to grow your sales, market share and profitability – whether you want to do it on an in-house, outsourced or hybrid basis.
Marketing Strategy
Fulfillment
Accountability
Marketing Solutions For Your Growth
Market Strategy
Development
Start with a strategy that works.
Our Marketing Strategy Development solutions are tailored to your business needs, enabling you to create a comprehensive marketing plan that aligns with your goals and target audience.
Lead Generation
Generate Qualified Sales Leads.
Our Lead Generation solutionscombine time-tested approaches with cutting-edge tools to generate high-quality leads, and get you in the door with decision makers who have a need, and who want to talk with you about how you can help.
Digital Marketing
Take Your Digital Marketing to the Next Level.
Through our Digital Marketing solutions, we harness the power of online platforms, including SEO, social media, content marketing, and PPC advertising, to amplify your brand’s reach, engage your target audience, and drive conversions.
Recruiting, Training and Coaching
The right talent solutions to get the job done.
Our Recruiting, Training, and Coaching services provide you with the right talent, and equip your team with the necessary skills and knowledge to drive successful marketing and sales campaigns, and achieve sustainable growth.
.
Website Design and Development
An online presence that drives revenue.
While it’s easy today to create a beautiful Website, creating one that actually triggers inquiries is a whole different challenge. At LeadGen.com, we know what works, and how to make it work for you.
Search Engine Optimization
SEO that puts you in the driver’s seat.
Most SEO programs try to get you to rank based on common terms which, if they’re popular, puts you in an “ad spend” war. We drive your targets to search on terms you can afford, so you can win.
Prospect Data
Data that helps your campaigns succeed.
For direct marketing, having a good list is a critical-path item. A LeadGen.com we have access to ZoomInfo and hundreds of other sources, so you can minimize waste, and maximize your impact.
Email Marketing
Get in the inbox. Drive Conversions.
Anyone who tells you that email marketing takes time, or is a numbers game, is only telling you half the story. The half that actually matters is the content, the targeting and the multimedia context.
Executive Appointment Setting
Get in the door.
If you need to get in the door at C-Level whether you’re targeting SMBs, mid-tier, or Fortune 500 companies – you can’t do it with a script and an autodialer. We know their language, and what it takes to get their time.
Professional Telemarketing
Uncover real prospects.
Anyone can make phone calls. And anyone can even buy an appointment. At LeadGen.com we get you in the door with prospects who have a need, and who want to talk with you about how you can help.
Reputation Management
Manage your reputation in the digital age.
The unfortunate side effect of published ratings is that bad ones can drown out good ones. Cleaning them up has become as necessary a Marketing work-item as touting your features and benefits.
Print Marketing
Cutting through the clutter.
The whole world may have gone digital, but sometimes “old school” can do a better job at breaking
through the clutter. If the best way to get through to your market needs a first class stamp, we’re in.
Companies Who Trust Us
Over more than 30 years, we’ve helped thousands of businesses achieve their goals.
Across four decades, we’ve delivered success for clients in multiple sectors including:
B2B: Beat Your Competition
Business-to-Business
In B2B, getting past gatekeepers and voice mail is only part of the problem. You need good targeting, positioning and contact information. You need to get the prospect’s attention, stimulate interest, uncover needs, get on their calendar, and make sure they show up. At LeadGen.com, we know how.
B2C: Create More Demand
Business-to-Consumer
In B2C, breaking through the clutter in the media is only the beginning. Differentiating, managing your reputation, and standing out while also making sure people feel comfortable with you take work and creativity. And then you have the big problem: how to avoid having to lower your price to make the sale. At LeadGen.com, we know what works.
B2V: Own the Channel.
Business-to-VAR
Selling through VARs and Channel Partners has components of both B2B and B2C, which you ignore at your peril. But to be successful you need to look through your customer to your customer’s customer. And you may need to create end-user demand to generate channel interest. At LeadGen.com, we know how.
SMB: Penetrate
Small to Medium Business
Whether you’re a solo entrepreneur or an SMB, LeadGen.com has cost-effective solutions that can enable you to get your business off the ground, and onto the Growth curve. Our “one-stop shop” has everything you need to stimulate demand, and turn your dreams into revenue.
Mid-Tier: Replicate.
Mid-Tier Business
We’ve been helping businesses get to the next level for over 30 years, filling in the resource gaps, developing and implementing effective marketing strategies, and professionalizing sales forces – because at LeadGen.com, we know what works, and how to make it work for you.
Enterprise: Dominate.
Enterprise
If you’re running a division that isn’t getting the love it needs from corporate, we can help. At LeadGen.com we have the flexibility, creativity and solutions you need to get you from “where you are” to “where you want to be” – without needing to ask permission.
The Learning Center
Growing your sales doesn’t happen by magic – in spite of what the platforms, the marketing profession, and even your own employees tell you.
In fact, the game is rigged so you’ll fail.
If you understand the game, though, at least you’ll have a chance at success.
Subscribe to the LeadGen.com Learning Center today!
Find out what’s going on, and why it’s not working.
Then learn what works, and how to make it work for you.
Our Clients Get Sales
Over more than 30 years, we’ve helped thousands of businesses achieve their goals.
Banking BPO: $1.2M in New Sales – A major player in the banking services industry could save potential customers millions annually, but they were being shut-out of the market, and they couldn’t figure out why, putting them in danger of failing. So, they called LeadGen.com, and we got them 8 appointments in 40 hours!
Contact Us
Tired of throwing good money at bad marketing? We can help.
Serious about growing your business? So are we.
Use the form below to reach out to us. We will be in touch, and have you on your way to success, within 24 hours.