LeadGen.com

Why Consider LeadGen.com?


When it comes to sales, if there's a gap between "where you are" and "where you want to be", JV/M - through it's LeadGen.com family of services, can help.

But before we talk about how we can help though, it first helps to understand the kinds of problems we can solve. This is because considering a solution is predicated on there being a problem - in this case a gap between "where you are" and "where you want to be".

As you can see below, there are two kinds of problems that can exist for a business: a Growth Gap or a Trouble Gap.


These kinds of gaps - or differences between "where you are" and "where you want to be" - can exist with regard to any business goal, including sales, profitability, market share, stock price or payback. But they can also apply to subjective goals such as quality of life, career advancement or job fulfillment.

Regardless, the "gap" basically describes a situation where you have a goal, but you're just not reaching it. In the first case, a Growth Gap, you're doing okay, but you want to do better. In the second case, a Trouble Gap, you're doing poorly, and you need to get, at least, to the point where you're doing okay.

To be clear, there are certainly situations where either you don't have a gap, or where you don't believe you have a gap despite evidence to the contrary.

This first situation is described as "even keel," and is illustrated below.


In this case, everything's fine, and you don't need any help. You're on an "Even Keel." And unless you want to raise the bar, you probably don't need our help.


The other case, where you also don't need any help, is where you think things are better than they are (i.e. you're "Delusional"). And unless you want someone to checkpoint your analysis, we're not the ones to call.


But if there's a gap between "where you are" and "where you want to be" with respect to sales, market share or profitability, that's where we can help. And that's when you should consider LeadGen.com.