The material in the Learning Center includes content, tools, services, and access to coaching for business owners, and Sales and Marketing professionals, who want to increase their sales, their market share and their profitability based on the book "The Lead Generation Paradigm" - to which this site is an adjunct.
It is highly recommended that you read the book, watch the videos, or listen to the podcast before trying to use any of the tools on this site, as they probably won't make much sense without the context provided by the book.