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About LeadGen.com


Sales and Marketing may be two separate functions, but in the B2B world they're more like two sides of the same coin. In fact, one theory (to which we subscribe, by the way) says that the purpose of Marketing is to make the Sales job more efficient. Regardless, if you're going to be successful then they've got to work together.

The problem, though, is that sometimes they don't work together. Marketing sometimes produces leads that aren't qualified. Sales teams sometimes act more like the Sales Avoidance Department. And vendors with only one or two solutions tend to be inherently biased towards whatever they're selling as the best answer.

At LeadGen.com, however, we have the broadest range of tools and solutions to make your B2B marketing and sales processes work, and a dedicated Account Manager who can show you how to use them. So you get the results you need, for less risk, and at a price you can afford.




Because the fact of the matter is that solving the B2B sales challenge often takes multiple solutions, functions and strategies. That's why we offer a full range of tools that work together seamlessly for both Sales and Marketing, including lead generation, training, planning, staffing, promotion, research, technology and more. So you can choose what you need, and not worry that you might be missing something. And since we can provide such a wide range of tools, we can be completely unbiased - other than by a desire for your success - about what particular solutions we recommend.

We're also agnostic with regard to whether you go with one of our in-house ("Do-It-Yourself") options for maximum control, or use our (Outsourced) resources to minimize your headaches. As long as we can fill the gaps in your program, whether they're big or small, we're happy to help. Just let us know what you're trying to accomplish, and we'll take care of the rest.

Because ultimately, we understand that every company - including yours - is unique. And whether you have a unique product, a unique market, or a unique advantage, if it matters to you, it matters to us.

And that's also why, at LeadGen.com, we'll listen before we start making recommendations. We'll ask about your goals, before we pitch a solution. And we'll consider what you've tried before we suggest what else might help.

We've even put listening into a questionnaire. This lets you think through your goals and challenges at your leisure - before we start trying to solve the problem. Just click here to get started. Or call one of our Account Managers (at 856-638-0399) just to kick around some ideas. Either way, together we'll Make Sales Happen for you.

Because at LeadGen.com, we want to be Your One-Stop-Shop for Success.

Why LeadGen.com?

If you sell to other businesses, you know just how competitive and confusing things can be. For every prospect in your market, there are five vendors pitching the same product as you. And they probably got there a day earlier, and charge a dollar less. Decision makers hide from your calls, they don't read your emails, and they don't visit your Web site or look for you on LinkedIn. In fact, in many cases they don't even know that they need your product, no less that you exist. So you need to break through the clutter.



And when it comes to solutions, the sad fact is that there's a whole lot more hype than results. Everyone seems to be touting the latest and greatest sales or marketing gimmick. And most so-called "marketing experts" are barely old enough to shave. But nothing seems to work. And by the time you find out, the solution provider is long gone. And so is your money and your market opportunity.

If you want to win, though, call LeadGen.com.

What Can You Do?

If you clear away all the noise (and there is clearly a lot of noise,) there are a few basic principles in B2B marketing and sales: You have to identify and reach your decision makers. You have to get their attention, and stimulate initial interest. You have to uncover their needs, and build value. You have to get them to be interested in your product as a solution to their needs. And you have to get them to want to talk with you about how you can help.

Once you're in the door, you have to uncover more needs, reach more decision makers, and build more value. You often have to justify budget, and get them to want to buy from you by getting them to acknowledge the value as adequate to the task. And because you need sales sooner rather than later, you probably have to create some urgency, too.

Any marketing or sales program that doesn't explicitly address each of these challenges is destined to fail. But at LeadGen.com we focus on results, so you can get a shot at actually making them.

How We Help

At LeadGen.com, we know what works, and what doesn't. Because we've helped hundreds of B2B companies - just like yours - achieve success.

So when you call LeadGen.com, our Account Manager will take the time to understand your unique situation, with no commitment on your part to buy anything at all. We'll confirm that you're going after the right market, in the right way.

We'll help you figure out what your options are, and how to make them fit into your budget. And we'll do it with the objectivity that comes only from being a one-stop-shop. This is because we have everything you need, so we don't have to be biased about what we recommend. But at LeadGen.com, advice is FREE.
Then, if you decide you do want to work together, we'll help you develop your content and sales aids so they actually stimulate interest. We'll help you build a staff that actually performs (or do the work on an outsourced basis), and set up producers who actually deliver. We'll help you create an effective marketing or sales program, and establish a budget with checkpoints and metrics that actually mean something. We'll fix your CRM so it can add value instead of confusion. We'll make the phone calls that actually reach your decision makers, or teach you how to do it. And, most of all, we'll develop and implement marketing and sales programs that actually ring your cash register now, and in the future.

When you work with LeadGen.com, you get the benefit of years of experience and success - from people who've already made it happen hundreds of times, often in your industry. We strip away the hype, eliminate the bias, and focus on delivering your results. And when your market shifts (as it inevitably will), we'll adapt the program with it - because, of course, the only thing that's constant is change.

We just want you to be the one who wins. Get started today.



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LeadGen.com is a service of JV/M, Inc.
Moorestown, NJ • New York, NY • Oceanside, CA • Reno, NV • Vancouver, BC • Hawkesbury, ON
856-638-0399 • www.JVMinc.com • Sales@LeadGen.com