Developing a market opportunity takes more than just the Four P's of Marketing - Product, Price, Place and Promotion. In fact the most important "fifth P" - Positioning - is the one that's most often neglected. And poor positioning is one of the most common reason that Marketing and Sales programs fail.
At LeadGen.com we do the competitive, needs, applications, value proposition and positioning analyses you need to develop Marketing and Sales strategies that actually work.
Anyone can generate leads. But a Lead Generation program that isn't accountable for revenue is just a hobby.
At LeadGen.com we design and implement Lead Generation programs - including Cold Calling, SEO, Search, PR, Trade Shows, Direct Mail, Email, Content and more, that get you attention, stimulate interest, and get you in the door with qualified prospects who have a need, and who want to talk with you about how you can help.
Training and Coaching
At LeadGen.com we can help you recruit BDRs and Sales reps who have the skills, temperament and experience that maximize their - and your - chances of success.
We can then train and coach them in the proper sales techniques for your market so they'll be able to prospect, convert and close sales effectively.
And we can then coach them, and participate in your funnel reviews, to make sure your Marketing and Sales programs mesh, and ring your cash register.