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Category: telemarketing cold calling


Liar, liar, pants on fire


Have you even gotten one of those pitches from a call center where they brag about the high number of dials they can make each day, and it sounds high but reasonable?

And then as icing on the cake they tell you that they can generate lots of great leads too, and it sounds even better?

Run the math, though, and you may find out you're about to get snockered.


Let's assume that it takes three minutes to dial someone - because you have to familiarize yourself with who they are and what they do. Otherwise, of course, it will sound like you're reading from a script, and they'll just hang up on you.

So that 100 dials/day will take about 300 minutes, or 5 hours - assuming no bathroom breaks.

Then ask yourself: If the caller actually gets someone on the line, how long do you think it will take for them to persuade a prospect to agree to a meeting? Ten minutes? (Ten if you're lucky, but probaby more like twenty. But let's run with ten.)

And how many of these ten minute conversations would the caller have to have to get one person to say yes? Five? (Again, five if you're lucky, but probably more like ten.)

So here's the math: Five appointments required 25 conversations, each of which took ten minutes (not counting the time it takes to write notes), for a total of 250 minutes. Add that to the five hours from before, and you have a 9 hour day.

Do you know what a "blivit" is?


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