The Missing Link between Marketing and Sales
Lead Generation is a hybrid Marketing and Sales function that is designed to create qualified sales leads, and fill your sales funnel with high-value opportunities that have a high probability of closing successfully.
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Many companies mistakenly equate Lead Generation with telemarketing, pay-per-click or some other promotional tactic. The problem is, you can't just bolt Lead Generation onto a failing Marketing program and expect it to magically turn things around.
In many cases, the reason marketers go this route is to protect their jobs. In fact, it is the failure of most Marketing initiatives today to generate qualified sales leads, especially digital and inbound Marketing programs, that drives marketers to bring Lead Generation in as, basically, an afterthought.
Unfortunately, many companies today expend virtually their entire Marketing budget on digital marketing without any consideration for Lead Generation as an outcome. This isn't just putting the cart before the horse. It's like building a cart, and having no money left at all to buy or feed a horse.
Lead Generation isn't an afterthought. It's the whole point.
For most companies the only way to achieve success is to make its Marketing program accountable for Sales. Otherwise you're basically using "hope" as a strategy.
And an effective Lead Generation strategy is the proven way to do it.
An effective Lead Generation strategy enables the pieces of your Marketing and Sales program to work together, so there's no finger-pointing. And it creates the kind of accountability that leads to success. Learn more here.
And success is something we've made happen for hundreds of companies.
No matter what industry you're in, Lead Generation can help
Properly designed and applied, Lead Generation can solve virtually any Sales or Marketing challenge
The natural tendency of your competitors in a recession is to drop their price - often to the point of triggering a price war. We can show you how to win it.
Recessions provide the optimal time to pick up market share. We can show you how to take advantage of the turmoil in the market.
You don't necessarily have to reinvent your business. But repositioning it can often mean the difference between diving and thriving. And we can help.
When a recession forces you to cut costs, we can show you how to get more revenue out of your investment in marketing and sales, and maximize your ROI.
If you're going to steal your competitor's market share, you have to find and unhook their customers. We can show you how.
Once we find an opening in the market for you, it's time to run the table. We'll show you how to scale up, and avoid leaving money on the table.
Everyone says that cold calling is dead, but it's not true. Cold calling is still the fastest, most effective, and often the least expensive way to find new business in the B2B market. And no one can generate leads better than the folks at LeadGen.com.
Sometimes, all you need is a good, off-the-shelf list to call. That's why we partner with dozens of list providers, so you don't have to waste time searching. But we can also generate custom lists, so you don't have to waste calls or emails, either.
If a sale can be closed over the phone, we can provide you with some of the most talented Inside Sales personnel on the planet. So we can basically do your whole sell-cycle for you, from generating the leads to closing the sale.
The goal of promotion isn't just to get the word out, it's to actually stimulate sales. If your marketing program isn't ringing the cash register, just click here, and start getting results - instead of excuses.
With the right sales team, anything is possible. We can help you recruit, select and motivate a sales team that will get the job done. Whether you want an in-house solution or to outsource, LeadGen.com can help.
Whether it's your Web site, CRM or e-Commerce system, your company's infrastructure shouldn't be the tail that wags the dog. We can deliver systems that enable sales, and not get in their way.
Getting in the door at senior levels of large corporations requires a special kind of approach. At LeadGen.com we've been doing it for over 20 years - and we've only gotten better over time.
Being able to predict buyer intentions enables you to focus on high-probability targets. At LeadGen.com we have an entire suite of AI solutions that enable you to get a jump on the market, and on your competition.
Being able to tell your story is crucial for getting people to understand why they should buy your product. We can articulate your value proposition so your phones will ring off the hook with people wanting to buy.
Getting a Social Media following for your business can significantly reduce your cost-per-lead - if you know how to do it. Otherwise, it can waste time and money. Want the former? Call LeadGen.com.
Displacing an incumbent vendor, persuading a prospect to outsource, or winning a price war requires a specific set positioning, pricing and promotion tactics. If you think you can do it on your own, think again.
If your team isn't getting it done, call us - because sales is where "the rubber meets the road." We built LeadGen.com to help with every step of the Sell Cycle, because we're not done until your cash register rings.
If you think direct mail is out-of-date, you've fallen for the myth of digital convenience. We have DMDR solutions that can reduce your cost-per-lead by 90% or more, while separating you from the pack.
Earned media automatically confers credibilty, and it's never a matter of luck to gain it. We can get you the advocacy of powerful influencers in your market, and visibility with decision makers who matter.
Getting attention in a crowded media landscape often requires bold action. We have tools and strategies to break through the clutter, and create the kind of buzz that compels people to buy.
Hitching to a good cause can give you leveraged exposure, instant credibility with a key audience, and entree into important decision processes. We can set it up, and help you turn it into sales.
It's easy to buy a trade show booth; it's not so easy to may it pay. We can help you make sure qualified visitors actually enter your booth, engage with you, and eventually buy from you. Otherwise, why bother?
If you're an expert in your field, getting in front of an audience of potential buyers is, well, nirvana. We can get you on the agendas that matter, and not just on a bunch of podcasts that no one will ever hear.
Getting noticed on the Internet sounds easy, but it's a lot harder than you think. Call us after you've failed a few times, we'll get it done right. (Hint: It's not cheap, and it takes a lot of effort.)
Rainmakers aren't made they're born, and they've been selling ever since. We can find you a rainmaker - someone who can carry the entire sales load on his or her back, and free you up to fulfill.
If you know where you want to go, we can show you how to get there. And if not, we can figure out what's possible. With decades of experience, we know how to take your business to the next level.
Do you need to know how to make cold calls that actually work? Ones that get past gatekeepers, reach decision makers and get them to engage with you? Well, we literally wrote the book on it.
Driving down your cost-per-lead only makes senses if you can maintain or increase your close rate. We can show you how to drive down your cost-per-sale, which is what really matters.
Sometimes hiring a full-time sales rep is too expensive because there may not be enough for them to do. We can fill the gap, and fill your order book, until there are enough opportunities to justify an FTE.
At LeadGen.com, we've already solved almost every sales or marketing problem there is. For example:
At LeadGen.com, we must know what we're doing. We coined the term!
With other agencies and solution providers, what they offer is whatever they happen to have on the shelf, whether it's right for you or not.
At LeadGen.com we have scores of solutions and dozens of partners. (In fact, we're solution-agnostic). Plus we have decades of experience and success solving sales and marketing problems. So we'll do what works, whether we do it using in-house resources or our partners' resources. We don't just plug in a one-size-fits-all answer.
Why Does It Matter?
Think of it this way: If you have a sales or marketing problem, how is asking Google "How do I solve my sales or marketing problem?" going to help? There's no algorithm in the world that can answer that question appropriately for your company. And the page rank of any given answer only reflects that vendor's ability to rank high, not necessarily to solve your problem.
Unless you know exactly - and, more importantly, correctly - what you need, Google is useless.
LeadGen.com is the Missing Link between Marketing and Sales
What you really need is a company that knows everything there is to know about sales and marketing, and how to make the available tools and strategies work for you. That way you get the results you're looking for, and not just a bunch of activity and expense.
In other words, if you want to actually win in the market, call LeadGen.com.
Lead Generation is a powerful, hybrid business development strategy that combines key concepts from both Marketing and Sales in order to create "Qualified Sales Leads" (QSLs). It thereby enables you to fill your Sales Funnel with valid and viable opportunities that have a high probability of closing successfully and profitably.
Planned and executed as described in this breakthrough book, a Lead Generation strategy can ensure profitable revenue and market share growth for virtually any business at the lowest possible cost and risk, with the least waste and effort, and in the shortest time-to-market.