It's All About what You Do Right Now
Has the coronavirus pandemic threatened your business? At LeadGen.com we have the experience, the expertise and the tools to help your business survive - and maybe even prosper...
✔ We know what you need to do
✔ And we know how to make it work for you
Like it or not, there is going to be a recession, and it's going to last until we have an effective vaccine. If you want your business to survive - and maybe even win in the long run - call LeadGen.com before it's too late!
The LeadGen.com Recession Survival Guide
If you're like most business owners, you want your business to survive the lockdown, and prosper when the economy comes back. Here's what you need to do right now to make sure it happens:
Whatever your investment in marketing used to be, triple it. You have to pour as much money into creating awareness and generating demand as you possibly can - even if it doesn't convert right away. Let us do it for you.
Once you find a prospect, don't assume you know what they need. Ask them, and figure out a way to help. Don't assume that the business you're in today is the business you'll be in tomorrow. Let us figure it out.
Adding permanent staff right now locks you into fixed costs and talents. Outsource as much as possible - especially your marketing - to remain flexible, while protecting your downside. Let us fill the gap.
Your traditional media may no longer reach your target market, which itself may have changed. Step back and re-think your media strategy and your positioning. Let us set it up.
Just like a recession is a gift to investors with cash, it's also the best time to grow your market share. And the more you can add to your market share now, the more profitable you'll be when the recession ends. The companies that prosper in the long run will be the ones who focus like a laser on buying market share now. Let us help.
About LeadGen.com
No single solution can solve most sales and marketing problems, so we partner with dozens of innovative providers who work as a team to solve your problem, and help you achieve your goals.
With LeadGen.com you don't have to look all over to find the right answer - everything you need is right at your fingertips. And you don't have to pay to re-educate your vendors about your business each time you sign up a new one.
By providing you with a single-point-of-contact, LeadGen.com eliminates the finger-pointing between Marketing and Sales - so you can worry less, and celebrate more.
Since we offer every possible solution, we're unbiased as to what we recommend. So you get what you need, not just what's available.
In Marketing, the only KPI that really matters is the Expected Value of your Funnel; just like in Sales, where it's Revenue. That's accountability that counts!
Our Account Managers have decades of experience solving sales and marketing problems, so you don't have to learn the hard way.
We know what you've been through - "Trial and Error Marketing" or worse. But that's why we built LeadGen.com - to help you get from "where you are" to "where you want to be".
Need Help?
At LeadGen.com, we can help you:
Call 866-235-1100 and talk to LeadGen.com - before it's too late even for us to fix the problem!
Success Stories
The LeadGen.com Group has helped hundreds of companies achieve their Sales and Marketing goals. And we can help you, too. Here are just a few examples:
A manufacturer of copper anodes was losing sales to a competitor who sold below cost. We showed them how to win a price war, which ended when the competitor went bankrupt.
When the car market collapsed in the recession of 2008, we help a provider of dealer marketing software to double their sales, in spite of the recession - and eventually dominate their market.
A metal fabricator wanted to sell his business, but sales were tanking. So we got them into power-gen market, doubling revenues, and enabling a successful sale of the company.
A retailer was struggling to get new customers into their brick and mortar store. So LeadGen.com Partner TMG created and marketed a membership program for customers that generated over $3,400 in new revenue in just 48 hours for a cost of $0.00!
Attendance at a horse racing venue was far below break-even on weekdays. LeadGen.com pitched it to area companies as a great place for a company outing, and tripled weekday revenues!
A large national telecom was suffering from a 24% churn rate. LeadGen.com Partner TMG developed an AI solution that reduced churn by 16%, and increased retention by 80%, while reucing the cost of retention by 33%, resulting in an annual savings of over $346 million.
3D printing was an unknown technology when an early entrant asked LeadGen.com to help develop the market, which we did by getting them into over a dozen Fortune 500 manufacturers.
A large consulting firm needed help filling their executive seminar series. LeadGen.com created a program that was so successful that it generated a year-long backlog of people who wanted to attend.
A Fortune 100 wanted to expand the market share of their HVAC division in the hospital market. LeadGen.com accounted for over 60% of their new sales, while enabling them to far exceed their market share goals.
A software company had developed an app for jail management, but they couldn't get past the incumbent vendor. So LeadGen.com developed and implemented a campaign that was able to unhook the competitor in dozens of facilities.
An M&A specialist was having trouble finding acquisition candidates for their PT client. A program by LeadGen.com identified scores of qualified candidates, and persuaded enough owners to consider selling to completely satisfy the client's growth plan.
The salespeople for a regional janitorial company were spending too much time on account management, so growth was flat. LeadGen.com created a program that filled their sales funnels, and put the company on a solid growth track.
A medical practice specializing in neonatology wanted to expand into multiple hospital systems. LeadGen.com got them introductions into more than 30 different hospital systems, enabling them to far exceed their revenue goals.
A health insurance brokerage firm was able to gain a dominant market share in their region through sales training and more effective sales management, enabling the owners to sell the firm and retire comfortably - thanks to LeadGen.com.
A managed services company couldn't look for new accounts and service old accounts at the same time - until they called LeadGen.com. We enabled them to triple their growth rate and revenues within less than 6 months.
A market research firm was having trouble breaking into the Fortune 500. But with help from a LeadGen.com Executive Appointment-Setting program, they were able to land deals a four major, new accounts.
A system integrator specializing in executive conference rooms was having trouble finding new business. LeadGen.com enabled them to find planned projects, and positioned them to win over $2M in new business.
A Fortune 500 LAN manufacturer felt they weren't getting a shot at enough opportunities. So LeadGen.com put together a program that netted them over $60M/year in new business.
An innovator in video surveillance systems was having trouble breaking into the municipal market. But with help from LeadGen.com, they were able to generate over $6M in sales - double their goal.
A European consulting company that specializes in helping airlines improve profitability was unable to penetrate the US market. With help from LeadGen.com, however, they were able to get into five of the six largest carriers at a high level.
The five salespeople for nationwide distributor of industrial filters had large territories to service, so they had little time for cold calling. So they asked LeadGen.com to do their prospecting - whereby we got them into almost every one of their target accounts in three years.
A leading provider of 3D design software needed to expand their book of business, but their sales force couldn't meet their goal for new business. LeadGen.com put together a marketing program that resulted on hundreds of new sales, enabling them to meet their goals for two years.
A producer of fireworks displays was getting outsold by their competition, despite having a better product. LeadGen.com turned around their sales by getting them in with decision makers before the RFPs went out so they could wire the spec.
A European manufacturer of specialty label paper wanted to break into the US wine market. So we got them over 150 appointments with decision makers at leading wineries around the country.
A specialty steel mill had high-quality, cost-effective a niche product, but they had trouble finding suspects worth targeting. LeadGen.com developed a research strategy that enabled them to refine their targeting, and become the leading provider in the segment.
An eLearning company was struggling to close four new deals a year. When LeadGen.com got through with them, they were closing 4 new deals per month - a 1200% increase!
LeadGen.com taught the 12-person sales team for an insurance agency how to make cold calls, resulting in a doubling of sales year-over-year.
A small, but extremely creative publicity firm knew how to get exposure for their consumer product manufacturer clients, but they had trouble getting the attention of the decision makers. Of thirty targets, we got them C-level appointments at ten - a 33% appointment rate, along with three new contracts.
The manufacturer of an innovative line of dental milling machines wanted to leverage their first-mover position in the market. So they asked LeadGen.com to get them into as many dental labs as possible, which we did - 36 times in less than 100 hours.
The manufacturer of industrial sweeping equipment wanted to introduce a new product, but they couldn't get their sales reps to push it. So they asked LeadGen.com, who generated enough leads to sell out the entire first years' production.
An offshore IT development firm had trouble getting around bias in the market, and finding new business. LeadGen.com found them enough good leads, and helped them close enough new business, to double in size over 18 months.
A consulting company specializing in hospital management uses LeadGen.com to fill their annual seminar series, returning a 700% ROI year-after-year.
With LeadGen.com's help, a large auditing firm was able to generate 60% more business, and become the go-to provider in their traditional market - and then do it again in two additional, new markets.
Underutilization of staff between tax periods was draining profits for a mid-sized accounting firm - until LeadGen.com created a promotional program that grew revenues by 60% in less than a year.
A logistics firm was unable to recover their investment in refrigeration, no matter what they tried - until they called LeadGen.com. We came up with a strategy that maxed out their capacity within less than 6 months.
An engineering firm needed to increase their client base, or risk having to lay off staff. So they turned to LeadGen.com to research projects that fit their skill-set, and get them a shot at the business - of which they closed enough accounts to achieve full utilization.
Tools of the Trade
Do you have a Sales or Marketing issue? Use these free tools to evaluate your sales and marketing programs.
1. Calculate Your Cost-per-Lead and MROI
2. Choosing a LeadGen partner
3. Fire your low performers
4. Do you have a growth opportunity
5. Justifying market research
6. The Cold Calling Skills Test
7.Your Customized Sales Assessent
Our Partners
LeadGen.com partners with some of the most innovative solution providers in the business, to deliver you the results you're seeking, such as the following:
Articles and White Papers
Below are a number of articles and white papers to help you better understand your sales and marketing challenges.
0. How to Prosper in a Recession (This 2008 article is relevant for the coronavirus threat)
00. Coronavirus Recession Survival Guide
1. Accountability in Sales and Marketing
2. Outsourcing Decision Guide
3. Understanding the LeadGen.com Approach
4. Why You Shouldn't Buy from LeadGen.com
5. Strategy vs Tactics
6. How to Maximize Your ROI and Eliminate Your Waste
7. Overcoming the Commoditization Trap
8. The Pay-per-Lead Disaster-in-Waiting
9. High Performance Market Opportunity Development
If you need help understanding how Marketing and Sales are supposed to work, ask us. We're here to help.
What Our Clients Say
I want to thank you and Larry, our LeadGen.com agent, for the personalized touch that you gave to our account. From our first interaction with LeadGen.com you made us feel that we were an important customer. As we worked through different projects Larry took the discussions with customers seriously and worked hard to ensure that things did not fall through the cracks.
I am one happy person! Thanks for the great work that you and the folks at LeadGen.com are doing on our behalf!!
Thank you for your help on our recent marketing program. Great job! You will be our first contact for the future, if we plan any initiatives for the US, as we have made good experience with your company on the last project.
The services were outstanding, and well worth the price. We enjoyed working with you.
Jon is kicking ass! He's sharp, intelligent, switched on, very engaged, enthusiastic, productive and really a pleasure to work with. I find I get a charge from his energy, and the whole team is energized as well. So, in short, we are very pleased, and we are progressing very well!
Liesa is doing a great job. Keep up the good work!
LeadGen.com is the company to talk to. They are super listeners, they develops very effective campaigns, launch them well and it's a team that stays on top of them and provide clients regular feedback to tweak the sales/prospecting program.
The overarching opinion that we, and I, had about the project was that it was a great success. While it was relatively costly out-of-pocket, we showed that overall we got a very good return on our investment. The objective was met, which was to kick-start sales in a certain area, and I have nothing but high marks and high praise for you and your gang.
Jeff has run a few campaigns for me and done a very good job. I'd highly recommend his firm. He's got a great program and does well managing his team to get the results the client's desire.
We thought that, by outsourcing, the best case scenario would be that we'd get a few more leads. . . but we've found that with your broader JV/M approach, we get better qualified leads, and lots of them."
"Thanks for the great job your guys did on our annual user event. I never thought we'd get such a big turnout, but it we had a lot more attendees than we ever expected. We look forward to doing it again next year."
"The sales team is very excited about the appointments Joe got for them, and it looks like the rollout is going to be very successful. Keep up the good work."
Solutions
At LeadGen.com we can solve any sales or marketing problem. You name it, we can fix it.
The natural tendency of your competitors in a recession is to drop their price - often to the point of triggering a price war. We can show you how to win it.
Recessions provide the optimal time to pick up market share. We can show you how to take advantage of the turmoil in the market.
You don't necessarily have to reinvent your business. But repositioning it can often mean the difference between diving and thriving. And we can help.
When a recession forces you to cut costs, we can show you how to get more revenue out of your investment in marketing and sales, and maximize your ROI.
If you're going to steal your competitor's market share, you have to find and unhook their customers. We can show you how.
Once we find an opening in the market for you, it's time to run the table. We'll show you how to scale up, and avoid leaving money on the table.
Everyone says that cold calling is dead, but it's not true. Cold calling is still the fastest, most effective, and often the least expensive way to find new business in the B2B market. And no one can generate leads better than the folks at LeadGen.com.
Sometimes, all you need is a good, off-the-shelf list to call. That's why we partner with dozens of list providers, so you don't have to waste time searching. But we can also generate custom lists, so you don't have to waste calls or emails, either.
If a sale can be closed over the phone, we can provide you with some of the most talented Inside Sales personnel on the planet. So we can basically do your whole sell-cycle for you, from generating the leads to closing the sale.
The goal of promotion isn't just to get the word out, it's to actually stimulate sales. If your marketing program isn't ringing the cash register, just click here, and start getting results - instead of excuses.
With the right sales team, anything is possible. We can help you recruit, select and motivate a sales team that will get the job done. Whether you want an in-house solution or to outsource, LeadGen.com can help.
Whether it's your Web site, CRM or e-Commerce system, your company's infrastructure shouldn't be the tail that wags the dog. We can deliver systems that enable sales, and not get in their way.
Getting in the door at senior levels of large corporations requires a special kind of approach. At LeadGen.com we've been doing it for over 20 years - and we've only gotten better over time.
Being able to predict buyer intentions enables you to focus on high-probability targets. At LeadGen.com we have an entire suite of AI solutions that enable you to get a jump on the market, and on your competition.
Being able to tell your story is crucial for getting people to understand why they should buy your product. We can articulate your value proposition so your phones will ring off the hook with people wanting to buy.
Getting a Social Media following for your business can significantly reduce your cost-per-lead - if you know how to do it. Otherwise, it can waste time and money. Want the former? Call LeadGen.com.
Displacing an incumbent vendor, persuading a prospect to outsource, or winning a price war requires a specific set positioning, pricing and promotion tactics. If you think you can do it on your own, think again.
If your team isn't getting it done, call us - because sales is where "the rubber meets the road." We built LeadGen.com to help with every step of the Sell Cycle, because we're not done until your cash register rings.
If you think direct mail is out-of-date, you've fallen for the myth of digital convenience. We have DMDR solutions that can reduce your cost-per-lead by 90% or more, while separating you from the pack.
Earned media automatically confers credibilty, and it's never a matter of luck to gain it. We can get you the advocacy of powerful influencers in your market, and visibility with decision makers who matter.
Getting attention in a crowded media landscape often requires bold action. We have tools and strategies to break through the clutter, and create the kind of buzz that compels people to buy.
Hitching to a good cause can give you leveraged exposure, instant credibility with a key audience, and entree into important decision processes. We can set it up, and help you turn it into sales.
It's easy to buy a trade show booth; it's not so easy to may it pay. We can help you make sure qualified visitors actually enter your booth, engage with you, and eventually buy from you. Otherwise, why bother?
If you're an expert in your field, getting in front of an audience of potential buyers is, well, nirvana. We can get you on the agendas that matter, and not just on a bunch of podcasts that no one will ever hear.
Getting noticed on the Internet sounds easy, but it's a lot harder than you think. Call us after you've failed a few times, we'll get it done right. (Hint: It's not cheap, and it takes a lot of effort.)
Rainmakers aren't made they're born, and they've been selling ever since. We can find you a rainmaker - someone who can carry the entire sales load on his or her back, and free you up to fulfill.
If you know where you want to go, we can show you how to get there. And if not, we can figure out what's possible. With decades of experience, we know how to take your business to the next level.
Do you need to know how to make cold calls that actually work? Ones that get past gatekeepers, reach decision makers and get them to engage with you? Well, we literally wrote the book on it.
If you're an expert in your field, getting in front of an audience of potential buyers is, well, nirvana. We can get you on the agendas that matter, and not just on a bunch of podcasts that no one will ever hear.
Sometimes hiring a full-time sales rep is too expensive because there may simply not be enough for them to do. We can fill the gap, and fill your order book, until there are enough opportunities to justify an FTE.
Are You Looking for Your Next Opportunity?
Join Our Team!
LeadGen.com is looking for independent Sales Agents to bring the full line of LeadGen.com Sales and Marketing solutions to their local markets.
Are you looking for your next "hit"?
➡ Join a team that can help you find it.
Are you looking for an opportunity to increase your earnings?
➡ Let us help you monetize your marketing skills.
Do you want to sell something that everyone needs?
➡ LeadGen.com has what you're looking for.
The Rep Program
LeadGen.com - the One-Stop Shop for All Your Sales and Marketing Needs - is looking for commission-based Sales and Marketing Agents to promote LeadGen.com's solutions to businesses in their local areas.
If you're looking for something to sell that every business needs, and be the person that everyone turns to when they need sales or marketing help, the LeadGen.com Rep Program is for you.
At LeadGen.com we have hundreds of solutions. So you can provide your clients with whatever they need, no matter what Sales or Marketing challenge they face.
The LeadGen.com Partners include some of the brightest, and most innovative, solution providers in the business - talent that will work hard to help you and your clients succeed.
Every business needs help, and never more than right now. With LeadGen.com you can help any business overcome their barriers-to-success, and achieve their goals, while you achieve yours.
You didn't you take all those Marketing courses just to get bounced from job to job, or to line someone else's pockets, did you? With LeadGen.com you can make all that training and hard work pay off - for you!
