If you sell into the business market, then you know that getting in the door with a qualified prospect is half the battle. Considering the high cost and risk of marketing, it helps to know what works, and how to make it work for you. Otherwise, you're just wasting your time.
At LeadGen.com we have Lead Generation solutions that can get Your prospects' attention. And we can get you in the door with decision makers who need your company's products or services, and who want to talk with you about how you can help.
The biggest problem in B2B Sales and Marketing today is that the Marketing Department often uses a different definition for a "sales lead" than the Sales Department does. Where the former will count a click, a hit, a name, or an attendee, the latter only want appointments. And "lead scoring" systems only make the problem worse.
At LeadGen.com, we can bridge the divide between Sales and Marketing, and deliver qualified leads - by anyone's definition.
Below is a handy flow chart that shows what you have to do in order to put an effective lead generation program together, regardless of the media.
Now, if you want to make it work, call us.