As a business owner or senior executive, you probably have revenue goals for your company. If you're not achieving them, take this quiz to identify why, and determine if you need our help.
There are two situations where you probably don't need our help, and there are two situations where you might.
If you're lucky, everything's going fine and you're making your goals.
This is called being on an "Even Keel." And unless you want to raise the bar, you probably don't need our help.
Of course, you could be wrong, and you may think you're doing better than you really are.
Unless you're willing to question your assumptions, we're probably not the right ones to call here either.
On the other hand, if you're like many business owners today, you may have a gap between "where you are" and "where you want to be" with respect to sales. These are the two instances where we can help.
The first is where you're doing okay, but you want to do better.
We can help here.
The other case is where you're struggling - either a little or a lot - to reach your goals.
We can help here, too.
These kinds of gaps - or differences between "where you are" and "where you want to be" - can exist with regard to any business goal including sales, profitability, close rate, market share, ROI or even stock price. But it can also apply to subjective criteria such as your company's perception in the market, marketing performance or account retention. Ask yourself:
If the answer to any of these questions is "no," call us. We can help.
The hype around Marketing 2.0 is off the charts. Search, AI, content, inbound, social, email, and all manner of new technology promise riches beyond imagination. Unfortunately, for most companies it's a big waste of time and money.
We can't go into all the reasons here, but the problem is that most marketing tools and techniques today are scams, and you're the victim. Consider just a few examples:
The issue isn't that these techniques can't work, it's that the problem is complex. Some vendors claim competence in their piece of the solution, but they point to someone else who's responsible for other critical-path items. Others, such as the performance-based vendors, are simply selling cheap insurance; it's not there when you actually need it. And now you're out of money and time.
Call us. We can help.
The advent of digital marketing and the death of formal sales training have turned the gap between Marketing and Sales into chasm - where Marketing teams produce unqualified leads, and Sales teams can't sell their way out of a paper bag.
Consider the following:
The worst of it is that besides a shear lack of competence, most employees are only in it for as long as you pay them. And then you're left holding the bag.
Call us. We have dozens of experts in every aspect of Sales and Marketing who can help you reach your goals.
Many salespeople today have been schooled in the "numbers game" theory of sales, also known as "SW3" (i.e. "Some will, some won't, so what?"). The problem for the business owner, though, is that it accepts failure. And all too often, that's what it delivers.
Turnover among salespeople today is even higher than it is with marketing professionals - because every business owner is looking for the same thing: competence. But it isn't that simple.
Call us. We can turn an underperforming sales function into a sales engine.