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Cost-per-Lead/ROI Model Help

Gross Revenue Target
Marketing is ultimately intended to increase your sales. But the quality of the leads produced can have a tremendous impact on the probability of closing, and therefore on your ability to achieve a certain revenue goal. In the space to the right, put in how much incremental revenue you would like to see derive from the initiative, either from a test program, or from a longer (ongoing or periodic) campaign.


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