When it comes to Sales and Marketing, there's only one metric that matters: Is there a gap between "where you are" and "where you want to be"? Usually represented in what's called a "Gap Report," it's why we put a Gap chart right on our home page.
Whether you're concerned about your sales, your market share, or your profitability, at LeadGen.com helping you achieve your goals is what we're all about: Making sure you close your gap, and hit your numbers. (Here's where you're supposed to say, "Yeah, but...".)
If you're like most people, right now you're probably thinking:
But let's get this straight. This is not accountability. These are attempts to spread your risk, albeit without giving people the authority to manage it. But the real problem is that you're measuring the wrong thing, which is what we talk about here.
Use the model below to create real accountability.
If you're like most people who run a business, at some point you'll set a goal for revenue. Maybe it's enough to make payroll. Maybe it's enough to boost your stock price. But effective sales and marketing starts with goal-setting. So let's go ahead and set a revenue goal.
Do You Have a Revenue Goal? Enter it here: