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The Commoditization Trap

With all the so-called solutions available today to help you market and sell your product, it's easy to shop for the lowest price. Your Sales Plan insures that all the gaps in the process are filled. And your oversight insures that everything works.

Except when it doesn't.

There's Many a Slip between the Lip and the Cup

But what happens when it doesn't work?

  • What happens when the salesperson you hired because he told you "Just get me in the door and I can close anybody" starts complaining that the leads are bad?
  • What do you do when your Marketing Manager tells you, "I sent out 100,000 emails and posted 200 articles," but the budget is gone and the phone's not ringing?

Welcome to the world of "penny wise and pound foolish."

The Critical Link between Marketing and Sales

At, we don't just set up a bunch of "howdy calls" and walk away. We don't just build you a Web site and move on to our next gig. We don't just place a lot of content and congratulate ourselves for getting you exposures. And we don't just send out a batch of emails and count "opens." We're not like other vendors.

At, we care about ringing your cash register, about your profitability, and your market share, and about how we're going to take you from "where you are" to "where you want to be."

For Want of a Nail...

There are a lot of easy answers out there, and there are a lot of people willing to sell them to you. But if what you're doing isn't working, call us. The answer may not be simple, or particularly cheap, but it will work.

Or you could continue to look for easy answers and shop for the lowest price.

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