Why Outsource Your Marketing?
When you have a marketing problem - assuming that your in-house resources can't solve it - you have three options:
- Hire someone
- Outsource to a single-service solution provider
- Call LeadGen.com
The following comparison guide will help you understand why and when you should hire someone, why and when you should outsource, and why and when you should call LeadGen.com.
Hire Someone
Pros
- More control
- Flexibility to do multiple tasks
Cons
- Hiring risk
- Limited skill set
The "Net-Net"
Given the complexity of marketing challenges, and the range of solutions today, hiring someone to solve your marketing problem tends to be a bad idea. No one person is capable of solving even a small fraction of the former, or mastering even a small fraction of the latter. So you will inevitably be forced to outsource anyway. So the sooner you do it, the better.
Single-Service Outsourcing
Pros
- Greater expertise
- Unlimited resources
Cons
- Lack of accountability
- Inability to integrate
The "Net-Net"
If you know precisely what the problem is, and what solution is called for, then outsourcing to a solution provider is the best way to go. It will be faster, better and cheaper than in-house. Just don't expect your vendor to take on any meaningful risk, or to address problems outside their scope of expertise.
LeadGen.com
Pros
- More control
- Flexibility to do multiple tasks
- Greater expertise
- Unlimited resources
Cons
- None
The "Net-Net"
At LeadGen.com, you get the best of both worlds. You get hands-on control through a dedicated Account Manager who, in turn, gives you access to a hundreds of subject matter experts who can solve virtually any problem. You get full integration with your operation, low risk and cost, and accountability where it matters: at your bottom line.
Whether you're a start-up or a Fortune 500, marketing today is complex, expensive and fraught with risk. And the only way to minimize your cost and risk is to put the best minds, and most powerful solutions, on it.
That's what we give you at LeadGen.com.
At LeadGen.com we've put together a partnership of solution providers who offer the best and most effective solutions in the industry. And we've built an infrastructure and process that focuses them on the achievement of your goals. So you can close the gap between "where you are" and "where you want to be" - no matter what business you're in.
