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A Perspective

Taking your business to the next level first requires that there is a next level to take it to. Wanting to be bigger doesn't necessarily make being bigger possible.

The first thing you have to do is identify a market where you have a clear differential advantage over your competitors. Let's set aside the fact that it's counterintuitive to most entrepreneurs that the market has to exist before you can claim a differential advantage. If you don't have a clear differential advantage in it, you are wasting your time.

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