A LeadGen.com Perspective
Articulating your value proposition is one of the hardest things for companies to do when scaling. Why is this?
This is because what worked in an opportunistic market rarely works at the next level.
This is where market research is, once again, critical. Understand your value from the customer's perspective. Brainstorm ways to articulate it. And test your messaging to make sure it works. Then rinse and repeat.
