A LeadGen.com Perspective
What you learned in Step 3 is never enough to enable true scaling. It only help establish the case, it doesn't close it. What else do you need to do?
You now need to come up with three or four more ways to reach your decision maker.
The misconception about the repetition effect is that your six touches can come from the same media. In fact, once the prospect sees the pattern, they can easily avoid you. You have to go in through a window, a door, and a crack in the floor.
