A LeadGen.com Perspective

Now that you're growing your market share, remember that, as you add resources to acquire and fulfill on new business, you should create a Red Team to challenge all your assumptions.

Positive feedback in terms of increased sales and profitability can mask mis-steps in the market, so reserve some resource for second-guessing your strategy. A good function here doesn't cry wolf, though; they should be smart enough to tell you everything is okay, too.

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