Marketing Accountability
Maybe the "finger-pointing" is a feature, not a bug.
Because for over 20 years, Marketing Departments have been able to refuse to be accountable for sales.
Ever since the Internet made it so easy to fake "doing something," and especially since the platforms took over the media, Marketing Departments have gotten fat at everyone else's expense.
Oh, yeah. Same with the Web developers. Same with the PR people.
And now AI is coming to waste your money.
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