A LeadGen.com Case History

Sales Team Success

Background:

The sales team for an insurance company had tapped out their market by focusing on networking, which was fun and relatively easy, but limiting.

The Problem:

Breaking into new accounts, especially mid-policy year, had proven to be an almost impossible task. But without it, the company risked being overtaken by larger, better-funded, competitors.

The Solution:

The company first purchased a Sales Training program that promised to make their reps more efficient. But all it did was cause them to fail faster. So they brought in LeadGen.com.

Results:

Focusing on the fundamentals of asking good questions, uncovering needs, and building value, the program overhauled their team's approach - which led to a ten-fold increase in new sales in the first year.