A LeadGen.com Case History

Unhooking a Competitor

Background:

A manufacturer of specialty steel was getting hammered by a off-shore competitors who promised lower prices and better quality.

The Problem:

As supply chains moved off-shore to countries with lower labor costs, American manufacturers risked stranded investment, and eventually bankruptcy.

The Solution:

The key to turning around the situation was to identify applications pro-actively, rather than waiting for the customer to come to you.

Results:

The initiative immediately uncovered over $6M in new sales, and set the company on a stable and profitable growth path with a business development process that their in-house team could easily continue.