A LeadGen.com Case History

One Deal Made the Year

Background:

For some Sales teams, including a team from a major network security equipment manufacturer, the entire job is to land just one account.

The Problem:

When your whole job is to penetrate and close one particular, large prospect, and you can't even identify the decision maker, no less get in the door, it can wreck your year, or your career.

The Solution:

Recognizing that "politics" was blocking the client, LeadGen.com engineered a workaround that identified the decision maker, and persuaded her to grant an appointment, despite the objections of her entire department.

Results:

In setting up the deal, LeadGen.com was also able to identify the prospect's critical vulnerabilities - ones that the client was uniquely positioned to solve, resulting in the client not only getting the appointment, but a $200M sale, too.